Walkers Crisps - Great Brit Trips
Objective: Walkers Crisps was looking for a campaign promoting the British providence of their potatoes and the growing trend for 'staycations'.
Solution: This culminated in 'Great Brit Trips' and the sequel 'Gary's Great Trips' - hugely ambitious collector scheme to earn discounts on fun things to do in your local area. Reporting into Walkers' agency, The Big Kick, Mosaic provided all of the independently owned discount partners for both campaigns. These included pub meals, karting, comedy, tenpin bowling, surfing, dry slope skiing and golf lessons.
Outcomes: Precise details are confidential, suffice to say that consumers signed up to the promotional platform in their millions within the first few weeks and actively participated in the campaign.