Tesco World Cup promotion - Big Match Win
Objective: To provide a fun, engaging sales promotion to capture the atmosphere of the World Cup and make Tescos the supermarket of choice throughout the tournament.
Solution: As Tesco was not an official World Cup sponsor, The Big Match & Win peal and reveal gamecard was devised to provide over 1 million prizes and create a high level of excitement themed around Brazil and football. Reporting into their agency, The Big Kick who co-ordinated the top prizes, Mosaic solicited all the partner content for the everyone's a winner element in the form of 2 for 1 entry to over 150 Great Days Out and Attractions across the UK. Uniquely, due to a lack of space, Days Out were required to accept the Big Match & Win scratchcard as the voucher redemption mechanic and honour the same 2 for 1 discounted entry throughout.