The 3 pillars of a successful Sales Promotion
The fact that you've landed on this page means that you're either considering, implementing or you're simply curious about the fascinating world of sales promotion. Like all good stories, a Sales Promotion has a beginning, middle and end. First, you establish what the promotion is all about, you then work out how the promotion will play out, avoiding jeopardy along the way, followed by a harmonious resolution where everyone lives happily ever after.
What do you want your Sales Promotion to achieve?
Any promotion begins with the simple question - what are we trying to achieve and how are we going to get there? The answer may not be so straightforward, but it will typically boil down to:
Customer Engagement / Data capture
Retailer presence / demand
You then need to work out what sales promotion technique will best deliver that and overlay what you know about your customers to determine what content will best motivate them to do what you want. What makes your typical customer tick? Mosaic can help you deliver the best content tailored to suit you whatever your brand, audience or budget.
Promotional Risk & Compliance
Once you've established what the promotion is all about you need to define the terms of engagement, the customer journey and make provision to ensure the promotion is conducted fairly in every scenario - whether the promotion does better than, as well as, or worse than expected. For this, we recommend engaging an expert like Mosaic to manage your promotional risk and legal compliance.
Now all the parameters of the campaign are known who is going to make the magic happen? Whether it's getting the prizes into the winners' hands, negotiating the discount partners, sourcing the merchandise, designing the website and creative; the exact skill-sets will vary per promotion, The one constant is that you choose an experienced team who are customer focussed, with a track record of delivering. So, what are you waiting for? Contact us now to discuss your next campaign!