Widgets Mosaic Marketing | Sales Promotion Agency | Sainsbury's Promotion

© 2018 Mosaic Marketing

Richmond Hill Farm, Chiselhampton


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Sainsbury's - Summer Savings

Objective: To provide a showcase summer promotion and incentivise a higher basket spend per head for Sainsbury's in partnership with Nectar.

Solution:   All consumers making a qualifying purchase over £50 received a Sainsbury's Summer Savings voucher from the cashier (or by email) to spend on a choice of thousands of activities including Odeon Cinemas, Tenpin, Cadbury World, Namco, swimming, dining and venues across Northern Ireland. Mosaic provided over 3000 discount partners, a robust promotional microsite to cope with the millions of eligible consumers every week as well as customer service support throughout.

Outcomes: Over 10% of qualifying consumers registered and 20% had already redeemed a voucher 6 weeks into the promotion.