Sainsbury's - Summer Savings
Objective: To provide a showcase summer promotion and incentivise a higher basket spend per head for Sainsbury's in partnership with Nectar.
Solution: All consumers making a qualifying purchase over £50 received a Sainsbury's Summer Savings voucher from the cashier (or by email) to spend on a choice of thousands of activities including Odeon Cinemas, Tenpin, Cadbury World, Namco, swimming, dining and venues across Northern Ireland. Mosaic provided over 3000 discount partners, a robust promotional microsite to cope with the millions of eligible consumers every week as well as customer service support throughout.
Outcomes: Over 10% of qualifying consumers registered and 20% had already redeemed a voucher 6 weeks into the promotion.