Nestlé Matchmakers - FREE DVD rental
Objective: Nestle wanted an on-pack offer to stimulate impulse purchase and reinforce positioning as a sharing product synonymous with the great-night-in-occasion.
Solution: Mosaic matched up Quality Street's Matchmakers with the perfect added value partner which was bang on trend at the time - a home DVD delivery service. In this case the Empire Movie Club. The offer was a powerful 2 Free Months of DVDs.
Outcome: The promotion was a huge success with an over 5% redemption rate.