Widgets Mosaic Marketing | Sales Promotion Agency | Nestle Promotions

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Nestlé Matchmakers - FREE DVD rental

Objective: Nestle wanted an on-pack offer to stimulate impulse purchase and reinforce positioning as a sharing product synonymous with the great-night-in-occasion.

Solution: Mosaic matched up Quality Street's Matchmakers with the perfect added value partner which was bang on trend at the time - a home DVD delivery service. In this case the Empire Movie Club. The offer was a powerful 2 Free Months of DVDs.

Outcome: The promotion was a huge success with an over 5% redemption rate.