Money Back Guarantee
Not to be confused with a product warranty or a consumer's statutory rights, Money-Back guarantees or a Try Me Free promotion are brilliant tools for encouraging trial for new or re-launched product lines and should be in the armoury of any self-respecting Sales Promotion Agency. They effectively remove the risk for a consumer when trying your product - a fantastic technique to encourage acquisition or brand switching. You would normally underwrite the value of any claims with a professional promotional risk insurance company who would send claimants the value of their purchase or some contribution thereof, for simply writing in and explaining why they disagree with your promotion's statement. Little scope for massive creativity here but a valuable tool in the promotional armoury nevertheless.
Powerful tool for encouraging brand trial/switching
Demonstrates confidence in your own brand
Higher budget than some options