Amazon.co.uk Widgets Mosaic Marketing | Sales Promotion Agency | Money Back Guarantee

© 2018 Mosaic Marketing

Richmond Hill Farm, Chiselhampton

OXFORD OX44 7XF

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Money Back Guarantee

Not to be confused with a product warranty or a consumer's statutory rights, Money-Back guarantees or a Try Me Free promotion are brilliant tools for encouraging trial for new or re-launched product lines and should be in the armoury of any self-respecting Sales Promotion Agency. They effectively remove the risk for a consumer when trying your product - a fantastic technique to encourage acquisition or brand switching. You would normally underwrite the value of any claims with a professional promotional risk insurance company who would send claimants the value of their purchase or some contribution thereof, for simply writing in and explaining why they disagree with your promotion's statement. Little scope for massive creativity here but a valuable tool in the promotional armoury nevertheless.

Pros:

  • Powerful tool for encouraging brand trial/switching

  • Data capture

  • Demonstrates confidence in your own brand

 

Cons:

  • Higher budget than some options