McDonald's Happy Meal - Kung Fu Panda 2
Objective: An on-pack sales promotion offer to support the release of the Dreamworks movie Kung Fu Panda 2 on the Happy Meal range.
Solution: Reporting into Marketing Store Worldwide, Mosaic solicted a free introductory lesson offer from hundreds of discount partners relevant to Kung Fu Panda 2. Naturally this encompassed martial arts and activity providers including Kung Fu, Karate, Judo, Taekwondo and gymnastics.
Outcomes: Mosaic exceeded recruitment targets by 40% delivering almost 1000 venues across the country.