Bassetts - Free Soft Play
Objective: To encourage repeat purchase and increase brand loyalty.
Solution: Working with their phenomenal agency, Bray Leino, Mosaic sourced c. 200 Soft Play centres to accept a Free session with every pack. It was the perfect promotional offering for Bassetts partnering health boosting vitamins with an active fun activity that gives Mums a bit of a break in the process. Sales promotion technique: partner discounts as a gift with purchase.