Added Value Promotions
The antithesis of discounting is adding value. Don't slide down the slippery slope of discounting, eroding margins and building a customer expectation of buying only price. (You never see Apple run discount promotions). You can add value to the customer experience in everything you do. But, the simplest way of adding value is providing your customers with targeted, aspirational discount offers that enhance and complement the brand's core values: adrenaline activities for an energy drink, zoos and animal attractions for animal-shaped snacks, beauty and pampering treatments for female toiletries. You get the idea. For more content ideas, click below.
Relatively cheap to implement
Enhance brand values
Partner compliance - ensure you use a reputable provider like Mosaic!