Actimel - Squeeze More Win
Objective: To create a sales promotion campaign to give Actimel shelf stand out as a key point of difference and drive traffic in the crucial period while New Year resolutions are still fresh.
Solution: Reporting into their stellar agency, Toucan, Mosaic sourced 000's of activity and experience related prizes as well as a collectable experience voucher with every purchase. Consumers entered the unique codes online to see if they've won instantly. Codes could then be 'banked' to spend against an experience of their choice. An on-pack promotion using On-pack instant win and collector scheme sales promotion techniques.