Bringing you news, comment and things that amuse us about the world of UK sales promotion. Mosaic Marketing & Promotions Limited http://www.mosaicmarketing.co.uk Mon, 20 May 2013 16:30:00 Mon, 20 May 2013 16:30:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2013/may/starbucks-rewards-disloyalty-the-result-of-loyalty-data-profiling.aspx Brands supposedly want to achieve loyalty and build up a relationship with consumers. The data equivalent of getting to know you better. But what's this? Some big brands are ditching the received wisdom of rewarding loyal customers whilst handing out freebies to lure back dis-loyal customers instead. It's enough to make me choke on my Frappuccino. Now we're left wondering is there just too much big data to make sense of anyway; what price is loyalty and frankly where will it all end? http://www.mosaicmarketing.co.uk/sales-promotion-blog/2013/may/starbucks-rewards-disloyalty-the-result-of-loyalty-data-profiling.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2013/may/starbucks-rewards-disloyalty-the-result-of-loyalty-data-profiling.aspx Mon, 20 May 2013 16:30:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/dec/ad-men-say-targeted-marketing-is-a-waste-of-time-go-for-the-biggest-audience-possible.aspx The IPA - advertising's equivalent of our esteemed IPM has just announced preliminary findings on a report into the effectiveness of advertising campaigns over the last 30 years. And their conclusions? Targeting is a waste of time and you should advertise more on TV. Is that really true for today's online society and is it relevant to sales promotion? Don't worry, we'll be pushing for IPM research into the same... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/dec/ad-men-say-targeted-marketing-is-a-waste-of-time-go-for-the-biggest-audience-possible.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/dec/ad-men-say-targeted-marketing-is-a-waste-of-time-go-for-the-biggest-audience-possible.aspx Wed, 12 December 2012 14:40:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/dec/mosaic-marketing-christmas-angels.aspx Mosaic's Christmas message of hope and reflection born out of a simple oration on office ornamental orribleness. We're not promising peace on earth - that's far too ambitious but certainly a stab at goodwill toward colleagues even if it as at the expense of some other colleagues. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/dec/mosaic-marketing-christmas-angels.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/dec/mosaic-marketing-christmas-angels.aspx Thu, 06 December 2012 10:45:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/sept/cogs-award-winners-2012.aspx Another awards ceremony and another clutch of awards (can 2 be a clutch?) to add to our IPM Service Partner of the Year award. It looks like we might be needing that trophy cabinet after all... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/sept/cogs-award-winners-2012.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/sept/cogs-award-winners-2012.aspx Thu, 04 October 2012 16:00:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/sept/which-brands-had-the-best-london-2012-olympics.aspx After what has undoubtedly been a hugely successful feel-good summer of sporting achievement, will sponsoring brands be basking in the glory or left wondering whether it was all worth it? Like any good sporting discipline there are a multitude of ways of analysing performance and different brands come out on top depending on which criteria you measure (and who's doing the measuring). So now our post-Olympic attention turns to the game's legacy, will any of the brands' involvement live long in the memory?... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/sept/which-brands-had-the-best-london-2012-olympics.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/sept/which-brands-had-the-best-london-2012-olympics.aspx Mon, 17 September 2012 21:21:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/sept/mosaic-website-wins-marketing-standard-of-excellence.aspx Mosaic Marketing has received a Marketing Standard of Excellence award in the 2012 WebAwards from the Web Marketing Association. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/sept/mosaic-website-wins-marketing-standard-of-excellence.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/sept/mosaic-website-wins-marketing-standard-of-excellence.aspx Tue, 11 September 2012 16:14:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/july/sales-promotion-trends-2012.aspx We like to think it's the Sales Promotion equivalent of Twitter's trending but without the shameless celebrity self promotion. An interesting snap shot of the state of UK Sales Promotion or a load of old pretty graphics and some bleeding obvious observations? Hopefully a bit of both but we're not promising... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/july/sales-promotion-trends-2012.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/july/sales-promotion-trends-2012.aspx Tue, 24 July 2012 17:37:00 Adam http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/june/promowatch-top-ten-for-june-2012.aspx Football, football everywhere, so it's unsurprising that two of the biggest Euro promotions dominate the group table this month. The second half is a mish mash of instant wins with appealing elements and long odds - rather like the England team. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/june/promowatch-top-ten-for-june-2012.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/june/promowatch-top-ten-for-june-2012.aspx Mon, 02 July 2012 15:29:00 Adam http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/may/promowatch-top-ten-for-may-2012-kitkats-win-2012-euros-wins-the-trophy.aspx McDonald's Monopoly Millions is so popular it nearly topped the chart in the month after it closed. Not enough to top the group table though, with glory going to the Anglo-French outfit in York. However if they met again in the knock out stages my money's on the US super team. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/may/promowatch-top-ten-for-may-2012-kitkats-win-2012-euros-wins-the-trophy.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/may/promowatch-top-ten-for-may-2012-kitkats-win-2012-euros-wins-the-trophy.aspx Thu, 31 May 2012 16:34:00 Adam http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/april/promowatch-top-ten-april-2012.aspx After a short break for moving house and a complete renovation of our parent site (http://www.mosaicmarketing.co.uk) the PromoWatch Top Ten is back. Also back with a vengeance is the annual McDonald's Monopoly Millions taking the number 1 spot with a record-breaking 49% of unique page views. What's all the fuss about? Read on... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/april/promowatch-top-ten-april-2012.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/april/promowatch-top-ten-april-2012.aspx Tue, 01 May 2012 11:21:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/mar/goverment-cock-ups-brought-to-you-by-the-letter-p-pasty-pandemonium-panic-petrol-purchasing.aspx Is Panic Incitement a new form of sales promotion? It's caused petrol sales to rocket by 172% - figures your brand would die for! But we noticed this week's goverment cock-ups are all brought to you by the letter P. Panic, Petrol, Pasty, Pensioners - you couldn't make it up. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/mar/goverment-cock-ups-brought-to-you-by-the-letter-p-pasty-pandemonium-panic-petrol-purchasing.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/mar/goverment-cock-ups-brought-to-you-by-the-letter-p-pasty-pandemonium-panic-petrol-purchasing.aspx Fri, 30 March 2012 16:57:00 Adam http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/mar/how-to-harness-the-power-of-the-professional-shopper.aspx Morrisons has identified a category of consumer termed the professional shopper. They're savvy, bargain hungry and influential on social media. That's all very well for discounting but can we motivate these people to shout about sales promotions - we think so... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/mar/how-to-harness-the-power-of-the-professional-shopper.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/mar/how-to-harness-the-power-of-the-professional-shopper.aspx Thu, 22 March 2012 13:50:00 Adam http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/mar/is-starbucks-name-calling-policy-a-good-shout-for-marketing-their-brand.aspx Plenty of people have been getting in a froth over Starbucks new policy of asking for the customer's name when taking their order. Something to get steamed up about or an inspired PR move? Whatever your stance we explore some alternative monickers to protect the innocent... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/mar/is-starbucks-name-calling-policy-a-good-shout-for-marketing-their-brand.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/mar/is-starbucks-name-calling-policy-a-good-shout-for-marketing-their-brand.aspx Thu, 22 March 2012 12:21:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/mar/brands-are-your-facebook-relationships-shallow-and-narcissistic.aspx Plenty of Facebook news this week. Some interesting, some suspected but ALL of which has an impact on the way sales promotion marketeers measure the quality and worth of their Facebook fan base. But, just when you might have thought you've got your Facebook strategy sussed, they have announced 7 major new changes to how you present your brand online. You may not be a Grandiose Exhibitionist Narcissist yourself, but Facebook is too influential to just ignore... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/mar/brands-are-your-facebook-relationships-shallow-and-narcissistic.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/mar/brands-are-your-facebook-relationships-shallow-and-narcissistic.aspx Wed, 21 March 2012 17:02:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/feb/promowatch-top-10-january-2012-morrisons-win-free-shopping-this-january-tops-the-austerity-driven-chart.aspx The New Year has started with gusto at PromoWatch with visitor numbers going through the roof - on some days 5 times the average daily traffic in 2011. This is due in no small part to the engaging sales promotions that are out there at the moment. Here's our top ten by unique visitors for January 2012. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/feb/promowatch-top-10-january-2012-morrisons-win-free-shopping-this-january-tops-the-austerity-driven-chart.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/feb/promowatch-top-10-january-2012-morrisons-win-free-shopping-this-january-tops-the-austerity-driven-chart.aspx Wed, 15 February 2012 00:00:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/jan/latest-bellwether-survey-reports-low-in-confidence-sales-promotion-is-a-possible-antidote.aspx Sales Promotion compares well to many other marketing disciplines in terms of accountability, measurability, cost of implementation and targeting. So, we contend that it IS a viable solution for improving business confidence. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/jan/latest-bellwether-survey-reports-low-in-confidence-sales-promotion-is-a-possible-antidote.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/jan/latest-bellwether-survey-reports-low-in-confidence-sales-promotion-is-a-possible-antidote.aspx Thu, 19 January 2012 19:26:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/jan/writing-sales-promotion-terms-and-conditions-should-be-template-driven,-pre-approved-by-law-and-above-all-fair.aspx Compiling the reviews on our sister blog, PromoWatch, we read a LOT of terms and conditions. Geeky I know, but they are there for a reason. They lay out the terms of engagement, the rules of the game and SHOULD allow consumers to determine if a promotion lives up to its headline. Often terms and conditions are unwieldy, jargony, inconsistent and unfathomable. Indeed, most people don't bother reading them, until they have a problem by which time the damage has already been done. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/jan/writing-sales-promotion-terms-and-conditions-should-be-template-driven,-pre-approved-by-law-and-above-all-fair.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/jan/writing-sales-promotion-terms-and-conditions-should-be-template-driven,-pre-approved-by-law-and-above-all-fair.aspx Wed, 18 January 2012 17:27:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/jan/sales-promotion-on-the-internet-is-becoming-dull-and-formulaic-our-hopes-for-2012.aspx We all agree that the internet is great and has changed our lives - mostly for the better but we wonder if it has made marketers lazy. Over half of the promotions we featured on PromoWatch in 2011 had an identical mechanic - enter unique code from promotional packs online to see if you've won. Big Yawn! Surely we can do better with the amazing power of the web at our disposal? http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/jan/sales-promotion-on-the-internet-is-becoming-dull-and-formulaic-our-hopes-for-2012.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2012/jan/sales-promotion-on-the-internet-is-becoming-dull-and-formulaic-our-hopes-for-2012.aspx Tue, 10 January 2012 16:35:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/dec/merry-christmas-from-everyone-at-mosaic-marketing!.aspx It's a Merry Christmas message from your friends at Mosaic Marketing! http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/dec/merry-christmas-from-everyone-at-mosaic-marketing!.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/dec/merry-christmas-from-everyone-at-mosaic-marketing!.aspx Wed, 21 December 2011 09:21:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/dec/using-social-media-to-build-long-lasting-relationships-with-your-customers.aspx Social media marketing is the buzz word of the moment. But, it's more than just a case of getting as many likes as you can for your Facebook page. So, we explore how you can really make this fantastic resource work for you. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/dec/using-social-media-to-build-long-lasting-relationships-with-your-customers.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/dec/using-social-media-to-build-long-lasting-relationships-with-your-customers.aspx Wed, 14 December 2011 14:35:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/nov/promowatch-top-10-november-2011-wrigleys-extra-squeezes-out-ocean-sprays-berries.aspx The latest top 10 UK Sales Promotions based on unique views on PromoWatch http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/nov/promowatch-top-10-november-2011-wrigleys-extra-squeezes-out-ocean-sprays-berries.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/nov/promowatch-top-10-november-2011-wrigleys-extra-squeezes-out-ocean-sprays-berries.aspx Mon, 05 December 2011 14:16:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/nov/creating-and-building-your-brand-personality-dont-be-bland,-be-a-standout-brand!.aspx We review a lot of sales promotion on our sister Blog PromoWatch and it's amazing how often campaigns don't make the most of their number one asset - their brand personality. Mosaic explore some simple ways of developing a bit of personality - for your brand at least. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/nov/creating-and-building-your-brand-personality-dont-be-bland,-be-a-standout-brand!.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/nov/creating-and-building-your-brand-personality-dont-be-bland,-be-a-standout-brand!.aspx Wed, 16 November 2011 14:41:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/nov/daily-deals-websites-are-great-for-the-consumer-but-could-be-putting-small-businesses-at-risk.aspx Daily deals websites are everywhere and there's a fair chance that you will have even taken up one of their offers yourself? But, did you ever think about how the discount provider managed to make any money out of it, let alone fulfill the deluge of orders? No? Well this article probably isn't for you then... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/nov/daily-deals-websites-are-great-for-the-consumer-but-could-be-putting-small-businesses-at-risk.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/nov/daily-deals-websites-are-great-for-the-consumer-but-could-be-putting-small-businesses-at-risk.aspx Fri, 04 November 2011 07:53:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/nov/promowatch-top-10-october-2011-ocean-spray-bouncing-berry-still-flying-high.aspx It's another top ten pop pickers - with Ocean Spray maintaining their position at number 1. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/nov/promowatch-top-10-october-2011-ocean-spray-bouncing-berry-still-flying-high.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/nov/promowatch-top-10-october-2011-ocean-spray-bouncing-berry-still-flying-high.aspx Tue, 01 November 2011 09:58:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/oct/mywaitrose-is-point-less-a-new-generation-of-loyalty-schemes-that-redefine-the-genre.aspx Technology, fatigue with old school loyalty cards and an imperative to put the consumer first is leading to a revolution in customer loyalty programmes. So are you going to be a leader or a disciple? Read on... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/oct/mywaitrose-is-point-less-a-new-generation-of-loyalty-schemes-that-redefine-the-genre.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/oct/mywaitrose-is-point-less-a-new-generation-of-loyalty-schemes-that-redefine-the-genre.aspx Fri, 28 October 2011 11:30:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/oct/rules-of-engagement-using-the-gaming-phenomenon-to-grow-your-brand.aspx Mobile gaming is a growing phenomenon worth over $8 billion worldwide. How do we sales promotion marketers capitalise? http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/oct/rules-of-engagement-using-the-gaming-phenomenon-to-grow-your-brand.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/oct/rules-of-engagement-using-the-gaming-phenomenon-to-grow-your-brand.aspx Tue, 25 October 2011 10:53:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/oct/2012-the-uks-biggest-ever-year-for-event-lead-marketing.aspx 2012 heralds a perfect storm of once in a lifetime events for the nation to get excited about - the Diamond Jubilee and the Olympics. But if you just go mentioning them on your next promotion, you could be on the receiving end of legal action or even beheading! http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/oct/2012-the-uks-biggest-ever-year-for-event-lead-marketing.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/oct/2012-the-uks-biggest-ever-year-for-event-lead-marketing.aspx Wed, 19 October 2011 16:23:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/oct/promowatch-top-10-sept-2011-ocean-spray-bounce-to-the-top-of-the-chart.aspx It's been a while since The Cranberries topped the charts - berry exciting! http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/oct/promowatch-top-10-sept-2011-ocean-spray-bounce-to-the-top-of-the-chart.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/oct/promowatch-top-10-sept-2011-ocean-spray-bounce-to-the-top-of-the-chart.aspx Thu, 13 October 2011 17:08:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/oct/what-can-we-read-into-the-latest-bellwether-report-budgets-up-confidence-down.aspx Lies, damn lies and statistics. The latest Bellwether Report could be read a number of ways, but let's draw on the positives... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/oct/what-can-we-read-into-the-latest-bellwether-report-budgets-up-confidence-down.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/oct/what-can-we-read-into-the-latest-bellwether-report-budgets-up-confidence-down.aspx Thu, 13 October 2011 14:41:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/sep/has-walkers-crisps-abandoned-sales-promotion.aspx Because we keep an eye on these things, we can't help but notice that Walkers have been a bit quiet on the sales promotion front lately - at least with their regular crisp brands. So we take time to reminisce about some of their ground-breaking and witty campaigns of yesteryear. Any excuse! http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/sep/has-walkers-crisps-abandoned-sales-promotion.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/sep/has-walkers-crisps-abandoned-sales-promotion.aspx Thu, 22 September 2011 10:33:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/sep/promowatch-top-10-august-2011-mars-bag-the-top-spot.aspx Mars take the top spot in this month's snapshot of visitors to PromoWatch... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/sep/promowatch-top-10-august-2011-mars-bag-the-top-spot.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/sep/promowatch-top-10-august-2011-mars-bag-the-top-spot.aspx Tue, 20 September 2011 16:29:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/aug/promowatch-top-10-july-2011-the-lynx-effect.aspx Lynx capture the imagination with their latest promotion to top the latest PromoWatch top 10. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/aug/promowatch-top-10-july-2011-the-lynx-effect.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/aug/promowatch-top-10-july-2011-the-lynx-effect.aspx Mon, 22 August 2011 13:21:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/aug/sales-promotion-in-italy-is-exciting-and-sexy-can-you-judge-a-country-by-its-promotions.aspx Bold, sexy, full of beautiful people and unhindered by namby-pamby responsible drinking - I am of course talking about Italian sales promotion. But it's not all passion and recklessness - they have a surprisingly sensible side too! http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/aug/sales-promotion-in-italy-is-exciting-and-sexy-can-you-judge-a-country-by-its-promotions.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/aug/sales-promotion-in-italy-is-exciting-and-sexy-can-you-judge-a-country-by-its-promotions.aspx Thu, 11 August 2011 15:42:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/jul/sales-promotion-trends-2011.aspx Trends can only be ascertained over a period of time. So in this, our second year, our annual look at PromoWatch campaigns will hopefully be even more relevant. Can't wait for year 3. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/jul/sales-promotion-trends-2011.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/jul/sales-promotion-trends-2011.aspx Thu, 21 July 2011 15:31:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/jul/mosaic-marketing-scoops-ipm-service-partner-of-the-year-2011-award.aspx The headmaster of the Inbetweeners, Greg Davies, was on duty to present our much deserved award at the annual IPM Awards in London. Service Partner of the Year 2011. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/jul/mosaic-marketing-scoops-ipm-service-partner-of-the-year-2011-award.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/jul/mosaic-marketing-scoops-ipm-service-partner-of-the-year-2011-award.aspx Wed, 20 July 2011 11:11:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/may/mosaic-employee-hopping-mad.aspx A lesson for us all - don't make a forfeit bet in the office when there is a chance you're going to lose! Unfortunately Chloe did lose but she managed to renege on her original forfeit due to a technicality. Gosh darn it. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/may/mosaic-employee-hopping-mad.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/may/mosaic-employee-hopping-mad.aspx Wed, 11 May 2011 16:56:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/mar/is-asa-wrong-to-uphold-complaint-about-walkers-tenner-if-it-rains-promotion.aspx ASA rap Walkers for changing a promotion's terms and conditions half-way through when a campaign proved far more popular than it expected. It never rains but it pours... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/mar/is-asa-wrong-to-uphold-complaint-about-walkers-tenner-if-it-rains-promotion.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/mar/is-asa-wrong-to-uphold-complaint-about-walkers-tenner-if-it-rains-promotion.aspx Wed, 09 March 2011 16:29:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/mar/free-guide-to-fix-fee-or-promotional-risk-management.aspx Not sure if this is still available but those generous people at Mando are offering a totally free guide to promotional risk management. A reference book for the IPM Diploma no less. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/mar/free-guide-to-fix-fee-or-promotional-risk-management.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/mar/free-guide-to-fix-fee-or-promotional-risk-management.aspx Wed, 09 March 2011 14:33:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/mar/promo-watch-top-10-feb-2011.aspx Lucozade has every reason to crack open a bottle of fizz as they top the PromoWatch chart this month. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/mar/promo-watch-top-10-feb-2011.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/mar/promo-watch-top-10-feb-2011.aspx Tue, 01 March 2011 13:41:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/feb/asa-cap-it-all-as-remit-extends-online.aspx The ASA's remit extends to cyberspace - that means any marketing communications on proprietary websites, non-paid for space or social media networks. A pretty big deal then... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/feb/asa-cap-it-all-as-remit-extends-online.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/feb/asa-cap-it-all-as-remit-extends-online.aspx Wed, 16 February 2011 12:24:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/feb/marketing-on-the-move-is-marketing-by-mobile-now-a-reality.aspx Long been held as a marketing manna from technology heaven the ability to target consumers with marketing messages individually is here. So how do we maximise this exciting channel? http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/feb/marketing-on-the-move-is-marketing-by-mobile-now-a-reality.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/feb/marketing-on-the-move-is-marketing-by-mobile-now-a-reality.aspx Thu, 10 February 2011 11:23:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/feb/promowatch-top-10-chart-january-2011.aspx The chance to win £1000 every day is certainly a tempting thought - enough to propel Muller Light to the top of our PromoWatch chart this month at any rate! http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/feb/promowatch-top-10-chart-january-2011.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/feb/promowatch-top-10-chart-january-2011.aspx Tue, 01 February 2011 10:24:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/jan/jumping-through-hoops-how-far-will-brands-go-to-associate-with-london-2012.aspx With 18 months to go, we remind brands that whilst it is a hugely appealing global event, the Olympics is not a marketing free for all. However, seeing how many unofficial World Cup related promotions slip through the net - there are sure to be a few loopholes that LOCOG may fail to close? http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/jan/jumping-through-hoops-how-far-will-brands-go-to-associate-with-london-2012.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/jan/jumping-through-hoops-how-far-will-brands-go-to-associate-with-london-2012.aspx Thu, 13 January 2011 15:07:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/jan/promowatch-top-10-chart-december-2010.aspx The glass is half full for Stella Artois who head up our PromoWatch top ten this month. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/jan/promowatch-top-10-chart-december-2010.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2011/jan/promowatch-top-10-chart-december-2010.aspx Sat, 01 January 2011 08:55:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/dec/merry-christmas-one-and-all!.aspx Christmas greetings from the Mosaic team http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/dec/merry-christmas-one-and-all!.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/dec/merry-christmas-one-and-all!.aspx Tue, 14 December 2010 14:50:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/nov/learning-lessons-from-sales-promotion-history.aspx We can learn a lot from sales promotion history, or in other words we can benefit from not repeating other people's mistakes. With the benefit of hindsight certain strategies seem obviously flawed from the outset. Of course we can't resist the vile temptations of schadenfreude. See for yourself... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/nov/learning-lessons-from-sales-promotion-history.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/nov/learning-lessons-from-sales-promotion-history.aspx Wed, 03 November 2010 12:48:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/oct/helping-promo-junkies-kick-the-discount-habit.aspx The more you feed an addict the worse the problem gets and marketers have been fuelling the demand in discounts for so long now that we won't be able to ween consumers off the habit. Is there any way back from this slippery slope? http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/oct/helping-promo-junkies-kick-the-discount-habit.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/oct/helping-promo-junkies-kick-the-discount-habit.aspx Thu, 28 October 2010 15:33:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/oct/get-to-know-your-audience.aspx The basics. If you're trying to engage a potential customer - you can alienate them within seconds if you make the wrong assumptions. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/oct/get-to-know-your-audience.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/oct/get-to-know-your-audience.aspx Mon, 25 October 2010 13:49:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/oct/gillette-beard-or-no-beard.aspx Twin brothers Dean and George can't agree whether bearded is best when it comes to personal grooming. Gillette has stepped in at the sharp end of their shaving shenanigans to help resolve the argument with a Twitter campaign, some quirk challenges and an old fashioned popularity contest. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/oct/gillette-beard-or-no-beard.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/oct/gillette-beard-or-no-beard.aspx Tue, 05 October 2010 16:28:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/oct/veg-pot-sampling-perfectly-innocent.aspx Occasionally a promotion catches our eye and we just have to shout about it. Innocent show how to launch a new product line... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/oct/veg-pot-sampling-perfectly-innocent.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/oct/veg-pot-sampling-perfectly-innocent.aspx Tue, 05 October 2010 15:41:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/sep/do-sales-promotions-really-turn-you-on.aspx Marmite, you either love it or hate it right? Well apparently some people may love Marmite promotions too much. As much as watching pornography in fact. So, if a promotion can cause such excitement, how can marketeers make our engagement with their brands last longer? Join us in our search for Promotional Viagra... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/sep/do-sales-promotions-really-turn-you-on.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/sep/do-sales-promotions-really-turn-you-on.aspx Tue, 21 September 2010 16:23:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/jul/budweiser-move-the-goalposts.aspx Apologies for the footballing cliches in advance, but a recent Budweiser promotion in which the goalposts were literally moved mid-game left 8000 unhappy consumers fuming at missing out on a hundred grand prize. But is the referee to blame or are the rules of the promotional game fundamentally flawed? http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/jul/budweiser-move-the-goalposts.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/jul/budweiser-move-the-goalposts.aspx Thu, 22 July 2010 11:45:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/jul/sales-promotion-trends-2010.aspx PromoWatch has been reporting on live sales promotions for over 6 months now and already interesting patterns are starting to emerge. Over time these figures will give us a good indication of marketing trends, current fads and perhaps a measure of the zeitgeist of the nation in these austere times? http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/jul/sales-promotion-trends-2010.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/jul/sales-promotion-trends-2010.aspx Tue, 20 July 2010 10:53:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/jul/marketing-gone-mad.aspx Silly season briefs! Who'd link a toilet block with fine dining restaurants? Mad Marketeers from a barmy brainstorm that's who. But, hang on a minute, there's a whole chain of restaurants in Taiwan where you can eat your meal literally out of a toilet bowl. Personally, I find that a bit hard to swallow! http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/jul/marketing-gone-mad.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/jul/marketing-gone-mad.aspx Tue, 13 July 2010 11:34:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/may/little-bit-of-politics.aspx Life imitating advert or vice versa. Politics proves that successful partnerships really are hard work. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/may/little-bit-of-politics.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/may/little-bit-of-politics.aspx Thu, 13 May 2010 08:37:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/mar/are-on-pack-promotions-becoming-extinct-is-it-just-about-price-now.aspx Where are all the on-pack promotions? Pure discounting is a slippery slope and there might be no way back! http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/mar/are-on-pack-promotions-becoming-extinct-is-it-just-about-price-now.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/mar/are-on-pack-promotions-becoming-extinct-is-it-just-about-price-now.aspx Wed, 31 March 2010 09:23:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/mar/new-cap-code-for-advertising-sales-promotion-for-september-2010.aspx The new CAP Code is coming into force in September, which is basically the code of practice bible for the advertising and promotions industry. Perhaps more importantly is the fact that the promo police might start enforcing the spirit as well as the letter of the code more strictly in future. So, keep your nose clean, stay out of trouble and get up to date with the CAP Code... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/mar/new-cap-code-for-advertising-sales-promotion-for-september-2010.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/mar/new-cap-code-for-advertising-sales-promotion-for-september-2010.aspx Wed, 17 March 2010 16:53:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/mar/what-is-good-national-coverage-for-3rd-party-promotions.aspx Nice headline, shame about the coverage. There's no point in enticing consumers with a juicy headline if they have to travel 50 miles to their nearest venue. Coverage is king, but what constitutes national coverage? We apply a little geography, statistics and guesswork to help answer the all important question for 3rd party promotions. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/mar/what-is-good-national-coverage-for-3rd-party-promotions.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/mar/what-is-good-national-coverage-for-3rd-party-promotions.aspx Thu, 11 March 2010 12:27:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/feb/kirstie-tackles-primate-extinction.aspx Our intrepid Kirstie, never one to shirk a challenge, is taking on monkey conservation during her sabbatical. Her skills as a Lara Croft wannabe, children's entertainer and lion man aficionado should stand her in good stead looking after a tribe of 8 monkeys. What will her monkey moniker be?... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/feb/kirstie-tackles-primate-extinction.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/feb/kirstie-tackles-primate-extinction.aspx Thu, 18 February 2010 10:16:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/jan/poos-4-schools.aspx Puerile and precious little to do with sales promotion. Must be a slow news day... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/jan/poos-4-schools.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2010/jan/poos-4-schools.aspx Wed, 13 January 2010 09:42:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/oct/the-best-sales-promotion-campaign-ever!.aspx Maybe its the approaching end of another decade or we're just feeling nostalgic. So, as a little fun, we wonder what is the best sales promotion campaign ever? A fuel station collector scheme from the 70s, the game changing marketing of a leading potato snack brand or an infamous flight with disaster might fill the vacuum? http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/oct/the-best-sales-promotion-campaign-ever!.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/oct/the-best-sales-promotion-campaign-ever!.aspx Fri, 23 October 2009 17:37:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/oct/is-this-the-death-of-direct-mail.aspx The CWU strike is a case of turkeys voting for Christmas, killing their employer and potentially the direct mail industry into the bargain. Inevitably this will increase the exodus of promotions to run online. Mosaic Marketing has some natty solutions for helping you deliver! http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/oct/is-this-the-death-of-direct-mail.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/oct/is-this-the-death-of-direct-mail.aspx Thu, 22 October 2009 17:38:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/sep/show-off-your-wares-with-the-mcca-best-awards-2010.aspx Calling all entries for the MCCA Best Awards 2010... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/sep/show-off-your-wares-with-the-mcca-best-awards-2010.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/sep/show-off-your-wares-with-the-mcca-best-awards-2010.aspx Tue, 15 September 2009 17:26:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/sep/david-brent-loves-goldstars.aspx David Brent dropped by to see us recently. But when it comes to lookey likeys he's got stiff competition. David's flanked by Holly Valance, Morticia Adams and Angelina... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/sep/david-brent-loves-goldstars.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/sep/david-brent-loves-goldstars.aspx Thu, 10 September 2009 16:40:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/sep/new-reward-programme-offers-student-benefits.aspx In the old days students were always revolting, but today's undergrads have cleaned up their act. They work hard, party hard and shop hard as fully fledged consumers in their own right, allbeit on limited resources. With the launch of StudentsInNeed, students receive a helping hand and youth brands have the chance to reach this influential audience through a targeted benefit programme. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/sep/new-reward-programme-offers-student-benefits.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/sep/new-reward-programme-offers-student-benefits.aspx Thu, 10 September 2009 14:05:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/jul/what-happens-when-media-headlines-undermine-your-usp.aspx The FSA slated the organic food movement claiming Organic food offers no real benefit. The Soil Association, said research was selective and misleading. The media headline settled the argument for many. How do brands re-gain the initiative and put across their side of a lost argument? http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/jul/what-happens-when-media-headlines-undermine-your-usp.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/jul/what-happens-when-media-headlines-undermine-your-usp.aspx Fri, 31 July 2009 15:36:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/jul/too-much-saks-appeal-what-to-do-when-a-promotion-over-redeems!.aspx Saks Free Hair Cut offer with the News of the World might have looked attractive, but when it over-redeemed things soon turned ugly. Sales Promotion Blog has some top tips on what to do when a promotion over-redeems and how to avoid the situation in the first place. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/jul/too-much-saks-appeal-what-to-do-when-a-promotion-over-redeems!.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/jul/too-much-saks-appeal-what-to-do-when-a-promotion-over-redeems!.aspx Fri, 17 July 2009 10:47:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/jul/is-discounting-vs-adding-value-more-costly-in-the-long-run.aspx We caution against discounting as a sustainable marketing strategy. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/jul/is-discounting-vs-adding-value-more-costly-in-the-long-run.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/jul/is-discounting-vs-adding-value-more-costly-in-the-long-run.aspx Tue, 14 July 2009 18:16:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/jun/ebay-cut-out-coupons-but-not-promotional-tokens.aspx eBay fall short of banning the resale of promotional tokens. They have outlawed straight coupons but not Proof of Purchase tokens, downloaded vouchers or competition codes... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/jun/ebay-cut-out-coupons-but-not-promotional-tokens.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/jun/ebay-cut-out-coupons-but-not-promotional-tokens.aspx Fri, 26 June 2009 15:10:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/may/canoe-believe-it.aspx A slight case of over-reaction... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/may/canoe-believe-it.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/may/canoe-believe-it.aspx Wed, 13 May 2009 17:56:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/mar/free-or-not-so-free-that-is-the-question.aspx The best things in life are free, so they say, but the use of Marketeer's favourite 4 letter word is far from free of rules and regulation. Now a new EU directive is adding more... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/mar/free-or-not-so-free-that-is-the-question.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2009/mar/free-or-not-so-free-that-is-the-question.aspx Fri, 13 March 2009 13:06:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/dec/government-hits-the-booze-retailers.aspx Another day, another government initiative to curb binge drinking. But can you legislate for a flaw ingrained in our DNA? And what about the implications for the sales promotion industry?.. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/dec/government-hits-the-booze-retailers.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/dec/government-hits-the-booze-retailers.aspx Fri, 05 December 2008 14:26:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/nov/making-sure-your-sales-promotion-is-fair,-legal-and-secure.aspx With trust in the integrity of tv promotions at an all time low, we interview one of the independent agents who specialise in ensuring that brands play by the rules - Enable Marketing and Promotions... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/nov/making-sure-your-sales-promotion-is-fair,-legal-and-secure.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/nov/making-sure-your-sales-promotion-is-fair,-legal-and-secure.aspx Tue, 25 November 2008 17:02:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/oct/how-to-build-3rd-party-sales-promotion-incentives.aspx The secret to a successful building project is to start with solid foundations that are up to the job. Building a sales promotion is no exception. Of course once the building is completed you can't see the hard work that went into the foundations. So before you put a spade in the ground yourself, here's an insight into the hard work Mosaic Marketing puts into building a promotion behind the scenes... http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/oct/how-to-build-3rd-party-sales-promotion-incentives.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/oct/how-to-build-3rd-party-sales-promotion-incentives.aspx Wed, 15 October 2008 11:45:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/sep/can-sales-promotion-capitalise-on-beijing-success-for-london-2012-olympics.aspx Beijing may just have finished but with many brands planning 18 months or more in advance, if marketeers are going to build an Olympic legacy to be proud of, you need to start now! http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/sep/can-sales-promotion-capitalise-on-beijing-success-for-london-2012-olympics.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/sep/can-sales-promotion-capitalise-on-beijing-success-for-london-2012-olympics.aspx Tue, 02 September 2008 10:15:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/aug/how-to-create-a-sales-promotion.aspx Sales promotion has been around since the first ever Free Woman with Every Rib deal in the famous Garden of Eden promotion. We explore the basics elements of sales promotion for the uninitiated. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/aug/how-to-create-a-sales-promotion.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/aug/how-to-create-a-sales-promotion.aspx Thu, 07 August 2008 14:09:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/jul/gordon-brown-gives-shot-in-the-arm-to-creative-sales-promotions.aspx Expressing a little bit of politics affecting sales promotion through the medium of song. Golden Brown by the Stranglers provides the music. Words by... well, me. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/jul/gordon-brown-gives-shot-in-the-arm-to-creative-sales-promotions.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/jul/gordon-brown-gives-shot-in-the-arm-to-creative-sales-promotions.aspx Thu, 24 July 2008 17:17:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/jul/superheroes-bring-hollywood-glamour-of-cinema-promotion-to-london-agencies.aspx You could be forgiven for thinking that we took part in a father's for justice protest, but no. This was a lovely day out spent raising the profile of our new cinema promotion to London's finest sales promotion agencies. Some people will do anything for publicity! http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/jul/superheroes-bring-hollywood-glamour-of-cinema-promotion-to-london-agencies.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/jul/superheroes-bring-hollywood-glamour-of-cinema-promotion-to-london-agencies.aspx Thu, 24 July 2008 17:16:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/jul/increase-your-chances-of-a-successful-meeting-with-chocolate-digestives-(or-muffins).aspx Yes, silly season continues with the latest research which states that 80% of executives linked the quality of biscuits to the success of a meeting. So, what would you choose? http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/jul/increase-your-chances-of-a-successful-meeting-with-chocolate-digestives-(or-muffins).aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/jul/increase-your-chances-of-a-successful-meeting-with-chocolate-digestives-(or-muffins).aspx Thu, 24 July 2008 17:15:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/jul/have-you-seen-this-man.aspx Introducing... our MD - Mr Paul Preece. http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/jul/have-you-seen-this-man.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/jul/have-you-seen-this-man.aspx Thu, 24 July 2008 14:34:00 http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/jul/welcome-to-the-sales-promotion-blog.aspx This is it. The very first post on our blog about sales promotion. We don't know exactly what form this journey is going to take, but we have a feeling it's going to be fun. Why not join us? At the very least, you might learn some new words like... Gongoozler http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/jul/welcome-to-the-sales-promotion-blog.aspx http://www.mosaicmarketing.co.uk/sales-promotion-blog/2008/jul/welcome-to-the-sales-promotion-blog.aspx Thu, 24 July 2008 13:05:00