innocent never do anything by halves, so
when they were planning the 2nd birthday of their fabulous veg pot
range, they really went to town.
Investing over £1.3 million overall, innocent are running
several pieces of activity to increase brand awareness and trial of
the veg pots:
- 30-second TV ad - see below
- Free sampling at your office - request a visit here
- in-store sampling at Sainsbury's and Tesco
- Coupons on pack and through neck collars on the smoothies
Veg Pot TV Ad:
You need Flash version 8 and JS enabled to view the video
If that wasn't enough, for 1 week only they are opening a 5 for 5 Café in The
Tramshed, next to Old Street in Shoreditch. The deal is you'll get
(at least) 5 of your 5-a-day all for a Lady
Godiva - fiver. The food has been
created by the gorgeous Gizzi
Erskine and you still have time to enter the draw
to enjoy dinner at 5 for 5 on Friday 8th October 2010. Just in case
you're too late or your name is not selected, you can read all
about 5 for 5 and
even download the recipes so you can try them for yourself.