Maybe they're just in hibernation, or they've flown south for winter (I wouldn't blame them), but there seems to be a dearth of on-pack promotions out there. 

As we've said before, pure discounting is a slippery slope, with few fringe benefits. Consumers will come to expect it and long term it fuels the consumer's desire to solely buy on price. That's no fun for anyone.

A well run compelling promotion engages the consumer, develops and builds on the brand proposition, preserves margin, captures valuable data and provides a real point of difference between you and the herd. If you get it really right the pr spin offs, viral buzz and the Twitterati can boost the impact of a campaign enormously.

So, marketers, be bold, be brave and be creative. Retailers maybe putting on the pressure on shaving your bottom line, but they will always want a good promotion. Just take a look at PromoWatch for a few live examples - we're loving Doritos King of Ads and Carlsberg England Team Talk.