Sales Promotion Blog

A Fun, Irreverent, Informative view of all things Sales Promotion

Welcome to the big picture, bringing you news, comment and things that amuse us about the world of UK sales promotion.

Have a browse.


Coca-Cola Christmas Crimea Cock-Up offends Ukraine

The disputed territory suffered a digital hokey Coke-ey in an advert simultaneously offending Russia and Ukraine. New Year ad campaign reignites the pain of Russia's annexation of Crimea.
Posted at 13:45
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Facebook helps Charities fundraise with click to Donate button

Now you don't even have to interrupt your Facebook existence. Their new Donate Button allows you to give money to not for profit organisations without even leaving their site.
Posted at 18:00
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There is no loyalty in Music Streaming

You can switch provider and access essentially the same music for the same price. Apple Music has added 24 hour radio and Connect getting you closer to your favourite artist but is it enough?
Posted at 13:50
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Sugar industry puts commercial profit above public health

It's okay to eat sugar as long as you exercise is a misleading PR tactic from the Food Industry which is as cynical as the Tobacco industry misinformation over smoking's link to cancer say the British Journal of Sports Medicine. We wonder if the public is better informed over food than they get credit for?
Posted at 11:30
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Free Hoover with every Flight

Airline chief executive Hugh Jeego admits this promotion sucks but he still expects to clean up.
Posted at 11:45
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Coca-Cola adopts ONE BRAND strategy

Coca-Cola is unifying their brand look and feel under a ONE BRAND strategy to better communicate the distinct features of their four core variants.
Posted at 11:30
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Should A-list FMCG brands get listed with Aldi UK

With such rapid growth it's hard for brands to ignore Aldi but with potential issues on both sides of the relationship, is it a strategy worth pursuing? We explore the arguments and share the experience of brand listings elsewhere in the EU.
Posted at 17:30
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High Street retailers blur the line between online and offline

Bricks and mortar retailers need to adapt or pass their expiry date. With so many advantages and technology on your side retailers can transform their retail space from a glorified stock room to the ultimate customised interactive retail experience.
Posted at 18:00
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Enhance loyalty programmes with Smartphone Apps

Where Avios actions might seem negative, smartphone apps can offer an elegant solution for businesses of all sizes and budgets to achieve genuine customer engagement with their loyalty schemes.
Posted at 14:35
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Avios Outrage as BA overhauls frequent flyer points programme

Is it Adios to Avios? Economy class flights look will earn less and higher class flights will cost more Avios. We explore the perils of changing a popular reward programme.
Posted at 11:15
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