Welcome to the big picture, bringing you news, comment and
things that amuse us about the world of UK sales promotion.
Have a browse.
Friday July 8, 2016
We're all for constructive criticism but...
Thursday January 7, 2016
The disputed territory suffered a digital hokey Coke-ey in an advert simultaneously offending Russia and Ukraine. New Year ad campaign reignites the pain of Russia's annexation of Crimea.
Monday December 7, 2015
Now you don't even have to interrupt your Facebook existence. Their new Donate Button allows you to give money to not for profit organisations without even leaving their site.
Thursday June 11, 2015
You can switch provider and access essentially the same music for the same price. Apple Music has added 24 hour radio and Connect getting you closer to your favourite artist but is it enough?
Thursday April 23, 2015
It's okay to eat sugar as long as you exercise is a misleading PR tactic from the Food Industry which is as cynical as the Tobacco industry misinformation over smoking's link to cancer say the British Journal of Sports Medicine. We wonder if the public is better informed over food than they get credit for?
Wednesday April 1, 2015
Airline chief executive Hugh Jeego admits this promotion sucks but he still expects to clean up.
Thursday March 5, 2015
Coca-Cola is unifying their brand look and feel under a ONE BRAND strategy to better communicate the distinct features of their four core variants.
Tuesday February 17, 2015
With such rapid growth it's hard for brands to ignore Aldi but with potential issues on both sides of the relationship, is it a strategy worth pursuing? We explore the arguments and share the experience of brand listings elsewhere in the EU.
Thursday February 12, 2015
Bricks and mortar retailers need to adapt or pass their expiry date. With so many advantages and technology on your side retailers can transform their retail space from a glorified stock room to the ultimate customised interactive retail experience.
Saturday January 31, 2015
Where Avios actions might seem negative, smartphone apps can offer an elegant solution for businesses of all sizes and budgets to achieve genuine customer engagement with their loyalty schemes.