Welcome to the big picture, bringing you news, comment and
things that amuse us about the world of UK sales promotion.
Have a browse.
Wednesday January 18, 2012
Compiling the reviews on our sister blog, PromoWatch, we read a LOT of terms and conditions. Geeky I know, but they are there for a reason. They lay out the terms of engagement, the rules of the game and SHOULD allow consumers to determine if a promotion lives up to its headline. Often terms and conditions are unwieldy, jargony, inconsistent and unfathomable. Indeed, most people don't bother reading them, until they have a problem by which time the damage has already been done.
Wednesday November 3, 2010
We can learn a lot from sales promotion history, or in other words we can benefit from not repeating other people's mistakes. With the benefit of hindsight certain strategies seem obviously flawed from the outset. Of course we can't resist the vile temptations of schadenfreude. See for yourself...