Welcome to the big picture, bringing you news, comment and
things that amuse us about the world of UK sales promotion.
Have a browse.
Wednesday December 12, 2012
The IPA - advertising's equivalent of our esteemed IPM has just announced preliminary findings on a report into the effectiveness of advertising campaigns over the last 30 years. And their conclusions? Targeting is a waste of time and you should advertise more on TV. Is that really true for today's online society and is it relevant to sales promotion? Don't worry, we'll be pushing for IPM research into the same...
Tuesday July 24, 2012
We like to think it's the Sales Promotion equivalent of Twitter's trending but without the shameless celebrity self promotion. An interesting snap shot of the state of UK Sales Promotion or a load of old pretty graphics and some bleeding obvious observations? Hopefully a bit of both but we're not promising...
Thursday July 21, 2011
Trends can only be ascertained over a period of time. So in this, our second year, our annual look at PromoWatch campaigns will hopefully be even more relevant. Can't wait for year 3.
Wednesday November 3, 2010
We can learn a lot from sales promotion history, or in other words we can benefit from not repeating other people's mistakes. With the benefit of hindsight certain strategies seem obviously flawed from the outset. Of course we can't resist the vile temptations of schadenfreude. See for yourself...
Thursday October 28, 2010
The more you feed an addict the worse the problem gets and marketers have been fuelling the demand in discounts for so long now that we won't be able to ween consumers off the habit. Is there any way back from this slippery slope?
Tuesday September 21, 2010
Marmite, you either love it or hate it right? Well apparently some people may love Marmite promotions too much. As much as watching pornography in fact. So, if a promotion can cause such excitement, how can marketeers make our engagement with their brands last longer? Join us in our search for Promotional Viagra...
Tuesday July 20, 2010
PromoWatch has been reporting on live sales promotions for over 6 months now and already interesting patterns are starting to emerge. Over time these figures will give us a good indication of marketing trends, current fads and perhaps a measure of the zeitgeist of the nation in these austere times?