Welcome to the big picture, bringing you news, comment and
things that amuse us about the world of UK sales promotion.
Have a browse.
Wednesday December 12, 2012
The IPA - advertising's equivalent of our esteemed IPM has just announced preliminary findings on a report into the effectiveness of advertising campaigns over the last 30 years. And their conclusions? Targeting is a waste of time and you should advertise more on TV. Is that really true for today's online society and is it relevant to sales promotion? Don't worry, we'll be pushing for IPM research into the same...
Tuesday July 24, 2012
We like to think it's the Sales Promotion equivalent of Twitter's trending but without the shameless celebrity self promotion. An interesting snap shot of the state of UK Sales Promotion or a load of old pretty graphics and some bleeding obvious observations? Hopefully a bit of both but we're not promising...
Thursday March 22, 2012
Morrisons has identified a category of consumer termed the professional shopper. They're savvy, bargain hungry and influential on social media. That's all very well for discounting but can we motivate these people to shout about sales promotions - we think so...
Wednesday March 21, 2012
Plenty of Facebook news this week. Some interesting, some suspected but ALL of which has an impact on the way sales promotion marketeers measure the quality and worth of their Facebook fan base. But, just when you might have thought you've got your Facebook strategy sussed, they have announced 7 major new changes to how you present your brand online. You may not be a Grandiose Exhibitionist Narcissist yourself, but Facebook is too influential to just ignore...
Thursday January 19, 2012
Sales Promotion compares well to many other marketing disciplines in terms of accountability, measurability, cost of implementation and targeting. So, we contend that it IS a viable solution for improving business confidence.
Thursday February 10, 2011
Long been held as a marketing manna from technology heaven the ability to target consumers with marketing messages individually is here. So how do we maximise this exciting channel?
Wednesday November 3, 2010
We can learn a lot from sales promotion history, or in other words we can benefit from not repeating other people's mistakes. With the benefit of hindsight certain strategies seem obviously flawed from the outset. Of course we can't resist the vile temptations of schadenfreude. See for yourself...
Tuesday September 21, 2010
Marmite, you either love it or hate it right? Well apparently some people may love Marmite promotions too much. As much as watching pornography in fact. So, if a promotion can cause such excitement, how can marketeers make our engagement with their brands last longer? Join us in our search for Promotional Viagra...
Thursday August 7, 2008
Sales promotion has been around since the first ever Free Woman with Every Rib deal in the famous Garden of Eden promotion. We explore the basics elements of sales promotion for the uninitiated.