Welcome to the big picture, bringing you news, comment and
things that amuse us about the world of UK sales promotion.
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Monday September 17, 2012
After what has undoubtedly been a hugely successful feel-good summer of sporting achievement, will sponsoring brands be basking in the glory or left wondering whether it was all worth it? Like any good sporting discipline there are a multitude of ways of analysing performance and different brands come out on top depending on which criteria you measure (and who's doing the measuring). So now our post-Olympic attention turns to the game's legacy, will any of the brands' involvement live long in the memory?...
Wednesday October 19, 2011
2012 heralds a perfect storm of once in a lifetime events for the nation to get excited about - the Diamond Jubilee and the Olympics. But if you just go mentioning them on your next promotion, you could be on the receiving end of legal action or even beheading!
Thursday January 13, 2011
With 18 months to go, we remind brands that whilst it is a hugely appealing global event, the Olympics is not a marketing free for all. However, seeing how many unofficial World Cup related promotions slip through the net - there are sure to be a few loopholes that LOCOG may fail to close?
Tuesday September 2, 2008
Beijing may just have finished but with many brands planning 18 months or more in advance, if marketeers are going to build an Olympic legacy to be proud of, you need to start now!