Welcome to the big picture, bringing you news, comment and
things that amuse us about the world of UK sales promotion.
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Wednesday January 18, 2012
Compiling the reviews on our sister blog, PromoWatch, we read a LOT of terms and conditions. Geeky I know, but they are there for a reason. They lay out the terms of engagement, the rules of the game and SHOULD allow consumers to determine if a promotion lives up to its headline. Often terms and conditions are unwieldy, jargony, inconsistent and unfathomable. Indeed, most people don't bother reading them, until they have a problem by which time the damage has already been done.
Wednesday July 20, 2011
The headmaster of the Inbetweeners, Greg Davies, was on duty to present our much deserved award at the annual IPM Awards in London. Service Partner of the Year 2011.
Wednesday March 9, 2011
Not sure if this is still available but those generous people at Mando are offering a totally free guide to promotional risk management. A reference book for the IPM Diploma no less.
Thursday July 22, 2010
Apologies for the footballing cliches in advance, but a recent Budweiser promotion in which the goalposts were literally moved mid-game left 8000 unhappy consumers fuming at missing out on a hundred grand prize. But is the referee to blame or are the rules of the promotional game fundamentally flawed?