Sales Promotion Blog

A Fun, Irreverent, Informative view of all things Sales Promotion

Welcome to the big picture, bringing you news, comment and things that amuse us about the world of UK sales promotion.

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Is Starbucks name calling policy a good shout for marketing their brand?

Plenty of people have been getting in a froth over Starbucks new policy of asking for the customer's name when taking their order. Something to get steamed up about or an inspired PR move? Whatever your stance we explore some alternative monickers to protect the innocent...
Posted by Adam at 12:21
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