Welcome to the big picture, bringing you news, comment and
things that amuse us about the world of UK sales promotion.
Have a browse.
Wednesday January 18, 2012
Compiling the reviews on our sister blog, PromoWatch, we read a LOT of terms and conditions. Geeky I know, but they are there for a reason. They lay out the terms of engagement, the rules of the game and SHOULD allow consumers to determine if a promotion lives up to its headline. Often terms and conditions are unwieldy, jargony, inconsistent and unfathomable. Indeed, most people don't bother reading them, until they have a problem by which time the damage has already been done.
Wednesday March 9, 2011
ASA rap Walkers for changing a promotion's terms and conditions half-way through when a campaign proved far more popular than it expected. It never rains but it pours...
Wednesday February 16, 2011
The ASA's remit extends to cyberspace - that means any marketing communications on proprietary websites, non-paid for space or social media networks. A pretty big deal then...
Thursday July 22, 2010
Apologies for the footballing cliches in advance, but a recent Budweiser promotion in which the goalposts were literally moved mid-game left 8000 unhappy consumers fuming at missing out on a hundred grand prize. But is the referee to blame or are the rules of the promotional game fundamentally flawed?
Wednesday March 17, 2010
The new CAP Code is coming into force in September, which is basically the code of practice bible for the advertising and promotions industry. Perhaps more importantly is the fact that the promo police might start enforcing the spirit as well as the letter of the code more strictly in future. So, keep your nose clean, stay out of trouble and get up to date with the CAP Code...