Welcome to the big picture, bringing you news, comment and
things that amuse us about the world of UK sales promotion.
Have a browse.
Monday May 20, 2013
Brands supposedly want to achieve loyalty and build up a relationship with consumers. The data equivalent of getting to know you better. But what's this? Some big brands are ditching the received wisdom of rewarding loyal customers whilst handing out freebies to lure back dis-loyal customers instead. It's enough to make me choke on my Frappuccino. Now we're left wondering is there just too much big data to make sense of anyway; what price is loyalty and frankly where will it all end?
Monday September 17, 2012
After what has undoubtedly been a hugely successful feel-good summer of sporting achievement, will sponsoring brands be basking in the glory or left wondering whether it was all worth it? Like any good sporting discipline there are a multitude of ways of analysing performance and different brands come out on top depending on which criteria you measure (and who's doing the measuring). So now our post-Olympic attention turns to the game's legacy, will any of the brands' involvement live long in the memory?...
Tuesday July 24, 2012
We like to think it's the Sales Promotion equivalent of Twitter's trending but without the shameless celebrity self promotion. An interesting snap shot of the state of UK Sales Promotion or a load of old pretty graphics and some bleeding obvious observations? Hopefully a bit of both but we're not promising...
Monday July 2, 2012
Football, football everywhere, so it's unsurprising that two of the biggest Euro promotions dominate the group table this month. The second half is a mish mash of instant wins with appealing elements and long odds - rather like the England team.
Thursday May 31, 2012
McDonald's Monopoly Millions is so popular it nearly topped the chart in the month after it closed. Not enough to top the group table though, with glory going to the Anglo-French outfit in York. However if they met again in the knock out stages my money's on the US super team.
Thursday March 22, 2012
Morrisons has identified a category of consumer termed the professional shopper. They're savvy, bargain hungry and influential on social media. That's all very well for discounting but can we motivate these people to shout about sales promotions - we think so...
Wednesday March 21, 2012
Plenty of Facebook news this week. Some interesting, some suspected but ALL of which has an impact on the way sales promotion marketeers measure the quality and worth of their Facebook fan base. But, just when you might have thought you've got your Facebook strategy sussed, they have announced 7 major new changes to how you present your brand online. You may not be a Grandiose Exhibitionist Narcissist yourself, but Facebook is too influential to just ignore...
Wednesday December 14, 2011
Social media marketing is the buzz word of the moment. But, it's more than just a case of getting as many likes as you can for your Facebook page. So, we explore how you can really make this fantastic resource work for you.
Wednesday November 16, 2011
We review a lot of sales promotion on our sister Blog PromoWatch and it's amazing how often campaigns don't make the most of their number one asset - their brand personality. Mosaic explore some simple ways of developing a bit of personality - for your brand at least.
Tuesday October 25, 2011
Mobile gaming is a growing phenomenon worth over $8 billion worldwide. How do we sales promotion marketers capitalise?