Welcome to the big picture, bringing you news, comment and
things that amuse us about the world of UK sales promotion.
Have a browse.
Thursday December 6, 2012
Mosaic's Christmas message of hope and reflection born out of a simple oration on office ornamental orribleness. We're not promising peace on earth - that's far too ambitious but certainly a stab at goodwill toward colleagues even if it as at the expense of some other colleagues.
Friday March 30, 2012
Is Panic Incitement a new form of sales promotion? It's caused petrol sales to rocket by 172% - figures your brand would die for! But we noticed this week's goverment cock-ups are all brought to you by the letter P. Panic, Petrol, Pasty, Pensioners - you couldn't make it up.
Thursday March 22, 2012
Plenty of people have been getting in a froth over Starbucks new policy of asking for the customer's name when taking their order. Something to get steamed up about or an inspired PR move? Whatever your stance we explore some alternative monickers to protect the innocent...
Wednesday December 21, 2011
It's a Merry Christmas message from your friends at Mosaic Marketing!
Thursday September 22, 2011
Because we keep an eye on these things, we can't help but notice that Walkers have been a bit quiet on the sales promotion front lately - at least with their regular crisp brands. So we take time to reminisce about some of their ground-breaking and witty campaigns of yesteryear. Any excuse!
Wednesday May 11, 2011
A lesson for us all - don't make a forfeit bet in the office when there is a chance you're going to lose! Unfortunately Chloe did lose but she managed to renege on her original forfeit due to a technicality. Gosh darn it.
Tuesday December 14, 2010
Christmas greetings from the Mosaic team
Monday October 25, 2010
The basics. If you're trying to engage a potential customer - you can alienate them within seconds if you make the wrong assumptions.
Tuesday October 5, 2010
Twin brothers Dean and George can't agree whether bearded is best when it comes to personal grooming. Gillette has stepped in at the sharp end of their shaving shenanigans to help resolve the argument with a Twitter campaign, some quirk challenges and an old fashioned popularity contest.
Tuesday July 13, 2010
Silly season briefs! Who'd link a toilet block with fine dining restaurants? Mad Marketeers from a barmy brainstorm that's who. But, hang on a minute, there's a whole chain of restaurants in Taiwan where you can eat your meal literally out of a toilet bowl. Personally, I find that a bit hard to swallow!