Welcome to the big picture, bringing you news, comment and
things that amuse us about the world of UK sales promotion.
Have a browse.
Monday July 2, 2012
Football, football everywhere, so it's unsurprising that two of the biggest Euro promotions dominate the group table this month. The second half is a mish mash of instant wins with appealing elements and long odds - rather like the England team.
Thursday May 31, 2012
McDonald's Monopoly Millions is so popular it nearly topped the chart in the month after it closed. Not enough to top the group table though, with glory going to the Anglo-French outfit in York. However if they met again in the knock out stages my money's on the US super team.
Tuesday May 1, 2012
After a short break for moving house and a complete renovation of our parent site (http://www.mosaicmarketing.co.uk) the PromoWatch Top Ten is back. Also back with a vengeance is the annual McDonald's Monopoly Millions taking the number 1 spot with a record-breaking 49% of unique page views. What's all the fuss about? Read on...
Thursday March 22, 2012
Morrisons has identified a category of consumer termed the professional shopper. They're savvy, bargain hungry and influential on social media. That's all very well for discounting but can we motivate these people to shout about sales promotions - we think so...
Thursday March 22, 2012
Plenty of people have been getting in a froth over Starbucks new policy of asking for the customer's name when taking their order. Something to get steamed up about or an inspired PR move? Whatever your stance we explore some alternative monickers to protect the innocent...