Welcome to the big picture, bringing you news, comment and
things that amuse us about the world of UK sales promotion.
Have a browse.
Monday May 20, 2013
Brands supposedly want to achieve loyalty and build up a relationship with consumers. The data equivalent of getting to know you better. But what's this? Some big brands are ditching the received wisdom of rewarding loyal customers whilst handing out freebies to lure back dis-loyal customers instead. It's enough to make me choke on my Frappuccino. Now we're left wondering is there just too much big data to make sense of anyway; what price is loyalty and frankly where will it all end?
Wednesday December 12, 2012
The IPA - advertising's equivalent of our esteemed IPM has just announced preliminary findings on a report into the effectiveness of advertising campaigns over the last 30 years. And their conclusions? Targeting is a waste of time and you should advertise more on TV. Is that really true for today's online society and is it relevant to sales promotion? Don't worry, we'll be pushing for IPM research into the same...
Thursday December 6, 2012
Mosaic's Christmas message of hope and reflection born out of a simple oration on office ornamental orribleness. We're not promising peace on earth - that's far too ambitious but certainly a stab at goodwill toward colleagues even if it as at the expense of some other colleagues.
Thursday October 4, 2012
Another awards ceremony and another clutch of awards (can 2 be a clutch?) to add to our IPM Service Partner of the Year award. It looks like we might be needing that trophy cabinet after all...
Monday September 17, 2012
After what has undoubtedly been a hugely successful feel-good summer of sporting achievement, will sponsoring brands be basking in the glory or left wondering whether it was all worth it? Like any good sporting discipline there are a multitude of ways of analysing performance and different brands come out on top depending on which criteria you measure (and who's doing the measuring). So now our post-Olympic attention turns to the game's legacy, will any of the brands' involvement live long in the memory?...
Tuesday September 11, 2012
Mosaic Marketing has received a Marketing Standard of Excellence award in the 2012 WebAwards from the Web Marketing Association.
Tuesday July 24, 2012
We like to think it's the Sales Promotion equivalent of Twitter's trending but without the shameless celebrity self promotion. An interesting snap shot of the state of UK Sales Promotion or a load of old pretty graphics and some bleeding obvious observations? Hopefully a bit of both but we're not promising...
Monday July 2, 2012
Football, football everywhere, so it's unsurprising that two of the biggest Euro promotions dominate the group table this month. The second half is a mish mash of instant wins with appealing elements and long odds - rather like the England team.
Thursday May 31, 2012
McDonald's Monopoly Millions is so popular it nearly topped the chart in the month after it closed. Not enough to top the group table though, with glory going to the Anglo-French outfit in York. However if they met again in the knock out stages my money's on the US super team.
Tuesday May 1, 2012
After a short break for moving house and a complete renovation of our parent site (http://www.mosaicmarketing.co.uk) the PromoWatch Top Ten is back. Also back with a vengeance is the annual McDonald's Monopoly Millions taking the number 1 spot with a record-breaking 49% of unique page views. What's all the fuss about? Read on...