Okay, we're a bit late to the party on this one (sorry about
that) but we've only just seen the tv advert for this little
promotion. Now, don't get me wrong, we haven't suddenly changed our
stance on the enter unique code instant win promotions. Don't be
silly. But, one thing that Krave has done with enormous flourish is
set out there brand personality from the outset
(which was September 2012 if you're interested) and gone for it
with absolute gusto.
They have added an extra element which, happily, is a no
purchase necessary route in the form of some mini-online
games. I say games but there is still only one of the three games
avaialble and the gameplay on that only game was pretty lousy on my
So, what's it all about? There are 1,728 prizes
to be won, one every hour between 7am and 11pm
every day between 14th Jan and 30th April 2013. Prizes include:
- 1,628 x Starzik '1 month of music downloads'
- 35 x Puma Fashion Kits (3 x Puma bags and a cap)
- 28 x 7" Samsung Galaxy tablets
- 27 x RZA Wesc collection headphones
- 10 x Samsung Galaxy SIII mobile phones
You can enter 5 times per day providing you
have unique codes from promotional pack or once per day if you've
got a high score on the game. Winners are determined by
pre-allocated 'Winning Moments' which have been randomly allocated
throughout every hour period. The qualifying entry received on or
soonest after that winning moment will win that prize. Prizes
unclaimed in a given hour will roll over.
Overall, we love the brand theme and linking a
breakfast cereal to a (Carry-on style) horror theme certainly
appeals to my inner goth; prizes - okay but absolutely nothing to
do with the brand or theme; chances of winning - slim; lack of
mini-games - disappointing.