Powerade - Free Olympics / Euro 2012 Sports Bottle
Promotional 500ml packs of Powerade ION4 Berry & Tropical
Fruits, ION4 Orange, Zero Berry & Tropical, Zero Red Fruits (GB
& Ireland) and Powerade ION4 Cherry (GB only) - Coca-Cola
What's the big idea:
The Olympic floodgates are starting to open and promotions are
going to rush to re-group with the early front-runners. Here
Coca-Cola flexes it massive corporate sponsorship muscles across
two of this year's world-class sporting events - the Olympics and
Euro 2012. And why not? This is a simple gift with purchase related
to both events and the chance to get a 'unique' souvenir for a very
Enter the obligatory unique code from promotional packs on the website to claim.
From May you will have the choice of a strictly limited UEFA Euro
2012 Sports Bottle instead of an Olympic one. If you don't choose,
they'll choose for you. You can only claim 3 per household.
What's on offer:
Free Sports Bottle - Olympics / Euro 2012
No spec is provided for the bottle itself - colour, size, capacity
etc. We assume it will look like the blue and black bottle on the
packaging. The official website says "The Powerade Olympic Games
Sports Bottle is a durable squeeze-style bottle brought to you by
Powerade. It will be used to hydrate the athletes at the London
2012 Olympic and Paralympic Games."
You can claim up until the end of October 2012
This campaign has a lot going for it. It's very generous. You have
a choice of gifts (at least from May). Given the hefty price of
official Olympics merchandise, this will appeal to many and will be
the only chance 99% of us will ever have of drinking from the same
bottle as an Olympic Athlete.