Campaign:
Powerade - Free Olympics / Euro 2012 Sports Bottle
Running on:
Promotional 500ml packs of Powerade ION4 Berry & Tropical
Fruits, ION4 Orange, Zero Berry & Tropical, Zero Red Fruits (GB
& Ireland) and Powerade ION4 Cherry (GB only) - Coca-Cola
GB
What's the big idea:
The Olympic floodgates are starting to open and promotions are
going to rush to re-group with the early front-runners. Here
Coca-Cola flexes it massive corporate sponsorship muscles across
two of this year's world-class sporting events - the Olympics and
Euro 2012. And why not? This is a simple gift with purchase related
to both events and the chance to get a 'unique' souvenir for a very
modest outlay.
How:
Enter the obligatory unique code from promotional packs on the website to claim.
From May you will have the choice of a strictly limited UEFA Euro
2012 Sports Bottle instead of an Olympic one. If you don't choose,
they'll choose for you. You can only claim 3 per household.
What's on offer:
Free Sports Bottle - Olympics / Euro 2012
No spec is provided for the bottle itself - colour, size, capacity
etc. We assume it will look like the blue and black bottle on the
packaging. The official website says "The Powerade Olympic Games
Sports Bottle is a durable squeeze-style bottle brought to you by
Powerade. It will be used to hydrate the athletes at the London
2012 Olympic and Paralympic Games."
Website:
www.poweradesportsbottle.com
When:
You can claim up until the end of October 2012
Any good?
This campaign has a lot going for it. It's very generous. You have
a choice of gifts (at least from May). Given the hefty price of
official Olympics merchandise, this will appeal to many and will be
the only chance 99% of us will ever have of drinking from the same
bottle as an Olympic Athlete.