Campaign:
McCain - Lucky Spuds

Running on:
Promotional packs of McCain Crinkle Cut Home Chips (1kg, 1.8kg), McCain Crinkle Cut Oven Chips (907g, 1.8kg), McCain Straight Cut Home Chips (1kg, 1.8kg), McCain Straight Cut Oven Chips (907g, 1.8kg), McCain Roast Potatoes (907g), McCain Rustic Chips (1kg) and McCain Hash Browns (700g)- McCain Foods

What's the big idea:
McCain are utilising their primary ingredient - the humble spud as the focal point of this campaign. The objective - apart from selling more products seems to be harvesting more Facebook fans.

How:
Buy a promotional pack of McCain and enter the unique code from the pack on the promotional Facebook page. You have to 'like' the page before you can do anything - natch. Then you get the chance to play the Lucky Spuds. The idea is to find all 10 'lucky spuds' as fast as you can. Digging up spuds incurs a 6 second time penalty, so the fewer wrong guesses the shorter the time. There's a daily prize of £1,000 for the fastest player between Midnight and 11:59pm and a prize of £100,000 for the fastest player overall. All winners of the £1,000 prize are automatically entered into the £100,000 contender's list. NB Only one person per household can win the £1,000 daily prize, you get one play per unique code and you can only enter 5 codes per Facebook account per day. They do stipulate that if the same individual has more than one Facebook account then all their entries will be void although how police-able that is I don't know. You must keep hold of promotional packs with the unique code as well - or you can't win.

What's on offer:
1 x £100,000
Cheques made payable to me please!

86 x daily £1,000 prizes
That's:
84 daily prizes between 19th March and 10th June 2012
1 non-Facebook prize draw for conscientious objectors
1 late entry draw for the latecomers

Website:
www.facebook.com/McCainUK

When:
Initial Daily £1,000 and £100,000 winners must enter by 11:59pm on 10th June 2012
Non-Facebook fans also have until 11:59 on 10th June 2012 to enter
Late entrants have until 11:59 on 30th November 2012

Any good?
Here at PromoWatch we bemoan the perpetual unique code / instant win mechanic so we applaud this campaign for ploughing a different furrow. We couldn't actually try out the game so we might write more when we have. On first look though this is an engaging and simple concept which could see one lucky punter cash in his chips - literally.