Campaign:
Thirst Pockets - Win your VIP Break to Longleat & Kids Go Free to Longleat

Running on:
Promotional Packs of Thirst Pockets while stocks last - Georgia-Pacific GB

What's the big idea:
Thirst Pockets is proud to have the Elephant as their emblem - the power of an elephant in just one sheet! So much so that they're helping Longleat Safari and Adventure Park build the Thirst Pockets Elephant Spa at Europe's first elephant sanctuary at Longleat. A well established link. To celebrate this collaboration, Thirst Pockets are providing not one but two promotional offerings on-pack: the chance to win one of 6 VIP Family Breaks and a Kids Go Free offer.

How:
For the prize draw: Visit the Thirst Pockets Facebook Page and enter the last five digits of the barcode from promotional packs, along with your details to be eligible for that month's draw.

Kids Go Free: Purchase a promotional pack and use the code from the Kids Go Free voucher (on the reverse) to purchase an adult ticket on the Longleat microsite. Print out the ticket booking confirmation and Kids Go Free voucher with you to present at the gate on the date of your visit.

What's on offer:
12 x 2 Day VIP Family Break to Longleat

• 3 hour Family VIP Ranger Guided Tour of the park in a 4x4
• £100 lunch voucher for use during the 2 days at the Food Restaurants only
• 1 night stay in a Longleat Group Hotel on a dinner bed and breakfast basis - no extras or treatments included
• 2 Adult and 2 Children Annual Passes

Approximately 5 million x Kids Go Free Vouchers
One child entry (3-14 yrs) with one full-paying adult. Must be booked by 30th November and taken by 31st December 2012.

Website:
www.facebook.com/thirstpockets
www.longleat.co.uk/thirstpockets

When:
VIP 2 Day Family Break draws: midday on the last day of the month from March to August 31st 2012
Kids Go Free to Longleat: Codes must be entered by 23:59 on 30th November 2012

Any good?
All the right elements: building on brand personality, building on good cause initiative, basically a great 'story to tell', an appealing prize plus an everyone's a winner element. The only negative is that Longleat is a single site way down in the West Country. So unless they're running different campaigns in other regions, it will have limited appeal further afield. Overall: absorbing for some but a wipeout for others.