Campaign:
Aqua Pura - Win a Lake Escape
Running on:
Promotional bottles of Aqua Pura - Princes Ltd
What's the big idea:
Apart from being a fairly weak play on words, it's a heritage and
providence enforcing campaign celebrating Aqua Pura's origins in
the heart of the Cumbrian Countryside. You can almost smell the
fresh air and feel the water lapping your tootsies on the
shoreline. Darn it! That's cold....
How:
Visit the promotional website, enter the batch code from
promotional packs along with your contact details. All entrants
will have the chance to win one of 3,500 discounts and special
offers instantly. You will also be entered into the prize draw for
one of 10 lake escapes in and around the Lake District.
What's on offer:
3,500 x Instant Win discount vouchers
100 x 2 for 1 entry to each of Abbot Hall, Blackwell, Brantwood,
Dove Cottage, Lakeland Miniature Village, Mountain Goat, Museum of
Lakeland Life, Ruskin Museum, South Lakes Wild Animal Park, The
Beacon and The Gincase
200 x 2 for 1 at Workington Golf Club
500 x 2 for 1 at World of Beatrix Potter
500 x Kids Go Free to each of Lakeland Motor Museum, Ullswater
Steamers and Windermere Lake Cruises
10 x Lake Escapes - Prize Draw
- Low Wood Bay - 3 nights B&B for family of 4
- Pullwood Bay - 3 nights B&B for family of 4
- Lakeside Hotel - 2 nights with breakfast for family of 4
- Wordsworth Hotel - 2 nights B&B for 2 adults
- Woodclose Park - 3 nights for family of 4
- Eskdale Camping and Caravanning - 3 nights in a pod for family
of 4
- Eskdale Camping and Caravanning - 4 nights in camping barn for
up to 8
- Sun Inn - 2 nights for 2 on a gourmet break
- Anns Hill - 4 night midweek break for 2
- Augill Castle - 2 nights B&B for family of 4
Most of these are provided with additional attraction entry(s),
meals or refreshments
Website:
www.aqua-pura.com/promotions
When:
Live until 31st August 2012
Any good?
Unusually the terms and conditions tell you how many bottles the
promotion is running on (5,000,000) but, seeing as the Instant win
prizes 'are allocated at random', which is delightfully vague to
say the least, we, the punter, are none the wiser. The likelihood
of winning a prize (p) comes down to how many people enter (n) i.e.
p / n. We know there are 10 prizes but how many entrants there will
be is anybody's guess but could be 0.5% upwards of the 5,000,000
packs or at least 25,000. So a best-case 1 in 2,500 chance.
Whilst the intention is good, the practicality and appeal of
redeeming a 2 for 1 entry to a Lake District attraction if you live
anywhere south of Manchester (and that's pushing it) would put most
people off making the trip.