Campaign:
Filippo Berio - Win a Luxury Italian Holiday
Running on:
Promotional packs of Filippo Berio - Filippo Berio UK Ltd
What's the big idea:
The seemingly annual Italian heritage promotion running on Italian
produce and who can blame them? This time a partnership with
Citalia the leading Italian specialist is offering olive oil loving
consumers the chance to win a week for two in Tuscany
dahhhling.
How:
Visit the promotional website, select competitions and enter the
competition code from your neck collar - it was "holiday" on ours
(is yours any different?) and answer the question about famous
Tuscan landmarks. The answer's The Leaning Tower of Pisa.
Now the tricky bit. You need to complete the slogan tiebreaker
by finishing the following sentence in less than 30 words "Filippo
Berio Olive Oil is my first choice for cooking because..." The
winner will be chosen who, in the opinion of the judges, has
completed the slogan in the most original and appropriate
style.
What's on offer:
1 x Luxury Holiday in Tuscany
Consisting of 7 nights accommodation at the 5 star Bagni di Pisa
Palace & Spa, Tuscany in a twin room, return economy class
flights from a London airport to Pisa and car hire in a Group B -
Ford KA or similar 2 door car.
Everyone's a winner - £50 off
All entries receive £50 off a direct booking with Citalia to the
value of at least £1,000 or £25 off at least £500.
Website:
www.filippoberio.co.uk
When:
You have until 31st January 2013 to enter
Any good?
In the days when Prize Draws were defined as "Free to enter" or
"No Purchase Necessary" sales promotion marketers had to include an
element of skill - often a slogan-based tiebreaker to avoid their
promotion breaching the lotteries and gaming act. So, this slogan
sales promotion is a rare beast indeed. Unfortunately there are
legions of career compers out there who are expert at coming up
with pithy slogans to wow judges, leaving most regular entries
looking like the primitive desires of a kindergarten graduate. The
good news is that you've got 9 months to learn the craft of slogan
writing - so good luck with that.*
As there is only one holiday prize, they've kindly thrown in a
holiday voucher with leading Italian travel specialist Citalia.
Unfortunately the most you're going to save is 5% which wouldn't
float my gondola.
* Quick guide for you. Judges love rhyming, alliteration,
relevant product features and humour. If you can combine all of
these elements you're in with a chance. Take a look at the
following winning slogans for Italian type products to get your
juices flowing:
- Describe how Bira Moretti completes an Italian meal... with
its taste that creates the perfect liaison for al fresco dining to
family invasion.
- I think the Bertolii range of products is great because...
true, ripe flavours of the Med, cram every healthy sauce and
spread.
- I'd like to relax in Tuscany with Liquorsave because… Vino,
pizza, pasta, Pisa, make me smile like Mona Lisa.
- I'd like to win a case of Italian wine because...
... got fantastico oils for magnifico meals, so winning
majestico bottles appeals.
... because for my choosy mob - it's just the Italian
job.
... Every pour is "Amore" and more.
- Ragu brings out the Italian in me because… The door to the
Dolce Vita is now a jar.