Campaign:
VISA - Get There Faster

Running on (no pun intended):
Any purchase made with a Visa Credit, Visa Debit or Visa Prepaid card but excluding corporate or commercial cards - VISA Europe

What's the big idea:
Visa is a global headline sponsor of the Olympics and the basic premise is that you can get to the Olympics faster than Bolt just by spending on your VISA card during the promotional period. Usain Bolt is VISA Europe's Innovation Ambassador and stars in their amusing advert on the theme of get their faster, highlighting VISA's new contactless payment system - a lightening fast way to pay.

How:
Visit the promotional website and enter your details. You have to confirm that you've made a payment using your VISA card during the period and you can only enter once per legitimate VISA purchase and 5 times per day per person maximum. Their terms state that they can ask for proof of purchase for all entries up to and including the winning entry so it's probably not worth stretching the truth - as if you would!

What's on offer:
56 x Daily Draw Prizes - 1 per day:

• 26 x 1 Night Opening Ceremony Trip Packages
• 26 x 1 Night Closing Ceremony Trip Packages
• 2 x 2 Night Opening Ceremony Trip Packages
• 2 x 2 Night Closing Ceremony Trip Packages

All Packages are for 2 people staying in a 4 Star Hotel accommodation on a shared twin room basis, return train tickets from to any London terminal, VISA Olympics themed merchandise and spending money in the form of a Prepaid Visa Card loaded with £50 per Night per Person. 2 night package winners will get 2 tickets to an Olympics event as well.

560 x Instant Win Prizes - 10 to be won per day
A pair of Olympic Event tickets plus a £100 VISA Prepaid card towards travel expenses etc.

Website:
www.visa.co.uk/goldenspace

When:
You can enter up until midnight on 20th May 2012

Any good?
Let's face facts. Credit cards, well financial products in general, are not very exciting. I think in their heart of hearts financial brand marketers know that. So, they have to go to great lengths to make the whole thing seem a lot more exciting than it is - and in this case they've done an excellent job. If they were going to align themselves to any sporting personality Usain Bolt is an inspired choice. He's not only an awesome, record breaking athlete for one of the Olympics' iconic showpiece events - he's funny. And a good actor for that matter. So check out their advert. It's even got this old skinflint excited about spending on his VISA card!