Campaign:
McCoys - Online Darts Competition

Running on:
Promotional packs of McCoy's Salt & Malt Vinegar 50g, McCoy's Cheddar & Onion 50g, and McCoy's Mexican Chilli 50g. McCoy's Salted 50g, McCoy's Thai Sweet Chicken 50g, McCoy's Sizzling King Prawn 50g, McCoy's Bacon Sizzler 50g, McCoy's Chargrilled Chicken 50g, McCoy's BBQ Ribs 50g, McCoy's Classics 6 pack, McCoy's Mighty Meaty 6 pack, McCoy's Salt & Vinegar 6 pack, McCoy's Cheddar & Onion 6 pack, McCoy's Flame Grilled Steak 6 pack, McCoy's Nicely Spicy 6 pack - United Biscuits

What's the big idea:
McCoys are blokes crisps. We're talking Gene Hunt rather than James Bond here - although even Bond's drinking lager these days (Tsk!). McCoys has previously sported promotions on curry, rugby, football and now darts. We may have progressed from the days of Eric Bristow when players and fans alike had a ready made beer rest bulging over their straining belt, but modern darts players are hardly pairing the mind of Garry Kasparov with the athleticism of Usain Bolt. Still I guess it came down to sponsoring the World Snooker Championships versus Premier League Darts and where's the humour in snooker?

How:
Visit the promotional website and join or start a darts team. (You can only be in one team at any one time and there can be no more than 4 people in a team). You can then challenge or be challenged to a game of 501 in a one leg match. The winner will get 10 points and the loser gets nothing. Points earned stay with your team and not the player so think before jumping ship. There are weekly draws for the top 20 scoring teams for that week. There will be a final draw for the top prize for the highest cumulative score during the promotion.

After the live darts championship there is a mail-in mop-up prize draw. Send your name, address, contact number in an envelope with a promotional pack of McCoys to: McCoy's Darts Draw, McCoy's Darts Draw, Dragonworks Industrial Estate, Henfaes Lane, Welshpool, SY21 7BE. You can enter this draw a maximum of 10 times.

What's on offer:
Weekly Prize
Every member of the winning team drawn each week will win:

• 1 x Eclipse Pro Dartboard
• 1 x Striker Dart Mat
• 1 x McCoy's branded darts shirt
• 1 x set of T80 silver dart set 24grams, Darts and Flights
• 1 x pair of tickets to a Premier League Darts event

Top Prize
VIP experience at the Premier League Darts final on 17th May 2012 at the O2, London including VIP tickets for each eligible team player of the winning team (one pair per team member), £50 food and drink allocation per team member, train tickets to London (if winner lives outside of London) and an overnight stay, plus a signed PDC shirt and signed Pro dartboard from a PDC darts event for each team member.

Mop-Up Draw
1 x Darts pack comprising of;

• 1 x Eclipse Pro Dartboard
• 1 x Striker Dart Mat
• 1 x McCoy's branded darts shirt
• 1 x set of T80 silver dart set 24grams, Darts and Flights
• 2 x multipack of McCoy's

Website:
www.mccoys.co.uk

When:
The final draw for the top prize takes place this week from the top 20 teams who've already entered
Entries for the Mop-up draw must be received by 27th July 2012

Any good?
McCoys have really taken the bull by the horns and thrown themselves at this sponsorship deal with gusto. Punters take their darts very seriously and McCoys has avoided a scud with some well aimed arraz.