Campaign:
Dr Pepper - Win pants or prizes

Running on:
Promotional packs of Dr Pepper 330ml, and 8 x 330ml multipacks. Dr Pepper and Dr Pepper Zero 500ml, 2l and 6 x 330ml multipacks - Coca-Cola GB

What's the big idea:
Dr Pepper's pants have had a second airing after a successful campaign last year. The idea is appeal to their largely teen audience through the use of subversive creative, appealing prizes and a text and win mechanic.

How:
Get the 9 digit code from promotional packs and text it to 80024 although you will need internet access to claim any prize that you win.

What's on offer:

• 100 x Samsung 19" TV
• 100 x Microsoft Xbox 360 + Kinect
• 500 x Blackberry smartphones
• 1,000 x massive DR Pepper branded pants
• 1,500 x Skullcandy Lowrider headphones
• 400,000 x Dr Pepper branded pants in 4 attractive designs

Website - for prize claims only:
www.drpepper.co.uk/pantsorprizes

When:
Live until 10th June 2012

Any good?
Nah - it's a load of pants.

Only joking - I've been dying to write that about a campaign and this is the only one I could just about get away with it. In the second year of running the campaign the pants are back bigger and better than before with no sign of the elasticated waist giving way just yet.