Campaign:
McDonald's - McDonald's Free Coca-Cola Retro Glass
Running on:
With every purchase of a Large Meal or Premium Salad - McDonald's
Restaurants and Coca-Cola GB Ltd
What's the big idea:
Back for it's 6th year, the latest free Coca-Cola glass campaign
is a classic example of taking a tried and tested formula, mixing
it around, adding new elements to breathe new life into a
promotion. (Shame the same can't be said of a couple of other
re-running campaigns featured on PromoWatch). So, this time they've
gone for cool retro glass tumblers depicting Coca-Cola's heritage,
the obligatory social media app designed to retro-ise your Facebook
gallery and a link back to Coca-Cola's increasingly important
reward platform Coke Zone. Whoa - this is heady stuff man!
How:
Visit your local McDonald's and indulge in a large meal or a
premium salad. You will be handed one of the retro glasses (while
stocks last) and no, you can't specify which one you want. On the
packaging of the glasses is a label which you peel off to reveal a
unique Coke Zone code. You then visit the aforementioned
promotional pleasuredome to see if your code has won one of the
prizes below.
What's on offer:
9,490 prizes to be won across 3 different promotional
periods
1st prize pool - 31/10/11 - 06/11/11
- Panasonic 32" VIERA TX-L32X3 LCD TV - 5 per day 35 in
total
- Coca-Cola branded fridge - 10 per day, 70 in total
- One pair of Cineworld cinema tickets - 50 per day, 350 in
total
- £5 Amazon.co.uk Gift Certificate - 300 per day, 2,100 in
total.
2nd prize pool - 07/11/11 - 13/11/11
- PlayStation® 3 120GB console from Sony - 5 per day, 35 in
total
- Coca-Cola branded football table 10 per day, 70 in total
- £10 hmv e-voucher - 50 per day, 350 in total
- £5 hmv e-voucher - 300 per day, 2,100 in total
3rd prize pool - 14/11/11 - 25/11/11
- Samsung Galaxy Tablet - 5 per day, 60 in total
- Coca-Cola branded record player - 10 per day, 120 in total
- £9.99 Amazon.co.uk MP3 branded Gift Certificate - 50 per day,
600 in total
- £0.99 Amazon.co.uk MP3 branded Gift Certificate - 300 per day,
3,600 in total
Website:
www.cokezone.co.uk
www.cokezone.co.uk/mcdonalds
wap.cokezone.co.uk
When:
Live 31st October until 25th November 2011
Any good?
Well, you've got to hand it to them. This promotion works on so
many levels you can't help but stand back and admire it. It's
integrated, interactive and inspiring. This promotion has more fizz
than a soda fountain.