Campaign:
Laughing Cow - Win a 5-Star farm break
Running on:
Promotional Packs of 140g or 280g of The Laughing Cow Original,
Light, Extra Light triangles - Bel UK Ltd
What's the big idea:
Laughing Cow is a dairy brand; dairy produce originates from cow's
milk; cows live on farms; humans enjoy dairy products; humans enjoy
5 star luxury; Bel UK have put the whole lot together to offer
humans the chance to win 5 star luxury on a farm after eating their
dairy products. Simple.
How:
Find the code which is (possibly) highlighted on the underside of
the product tray. Visit the promotional website as detailed below
and enter the code along with your details. If you hear the
Laughing Cow laugh then you have won.
What's on offer:
10 x Farm Breaks up to £500
Your choice of venue from farmstayuk up to the
value of £500.
Website:
www.thelaughingcow.co.uk/winafarmbreak
When:
Live from 1st Oct 2011 to 28th Feb2012
Any good?
The first of two farm related promotions we've found this week.
Obviously fertile ground for marketeers at the moment? We are real
advocates of communing with nature and connecting with the land,
provenance of produce etc so we are fighting the urge to be
disparaging. All we would say is that the chances of you being
first to enter your code after one of the 10 pre-selected winning
moments are slim, especially when you consider that 4,600 portions
of laughing cow are consumed every minute (that's globally, but
even if you divide by the 90 countries where Laughing Cow is sold,
that's over 50 / minute in the UK). So why didn't they offer an
everyone's a winner element - 2 for 1 farm stays for example?