
Campaign:
Bacardi - Ace Rafa
Running on:
n/a no purchase necessary - Bacardi Ltd
What's the big idea:
As part of Bacardi's global commitment to promoting responsible
drinking they have employed the services of Rafael Nadal as a
global social responsibility ambassador. Under the cleverly themed
"Know where the line is" they have devised a fun interactive online
tennis game for the chance to out-serve Rafa.
How:
Visit the promotional website either directly or via Facebook.
Prove your age and country of residence by entering your date of
birth and location details to take part in the game. The idea is
that you are controlling a 12ft high RoboServ 3000 a tennis serving
robot. You set the serving position, spin and strength of
serve.
Tips for acing Rafa
I had most success with serving out wide with additional spin to
further take the ball away from Rafa. This was mainly due to a
dodgy line call when my serve was clearly on the line but was
called out! I know how
McEnroe Feels. And there's no Hawk-Eye to back up your claims
here.
After this gross injustice, I played it safe by going wide in
future. Here are my tips for beating the Toreador. Click on the
mouse to select each option:-
- Move Robo Cop towards the tramlines so you are serving
diagonally across the lower part of the net
- Set the spin in the direction of your serve, so if you're
serving to the deuce (left) side of the court add the maximum
spin
- You may have noticed that the arc that your serve will follow
is animated for you and it changes according to the oscillating
setting on your screen. This is especially useful when you're
setting the strength of the serve.
- As in real tennis it's not so much the power of your serve but
the placement. If you watch the projected arc that your ball will
take it is better to be slightly conservative and click when it is
safely within Rafa's service box.
Despite all this, it was a hard fought game and it went to 4
deuces before I finally won. That Rafa sure is a fighter.

What's on offer:
Meet and Serve Against Rafa in Majorca
2 nights and 3 days in Majorca including nights of 20th and 21st
July 2012, economy return flights, not less than 4-star
accommodation and â'¬600 spending money for 2 people. Slightly
worryingly there is a disclaimer that Rafa might not be available
and you would meet a 'reserve player' and the prize might be
unavailable due to local public holidays.
There will be one prize winner drawn from the 2 territories:
a) Spain, United Kingdom, Germany, Russia, Netherlands, Belgium,
Puerto Rico, Dominican Republic, Japan, India and China
b) Austria, Denmark, Finland, Switzerland, Kazakhstan, Portugal,
Malta, Luxembourg, Albania, F.Y.R.O. Macedonia, Estonia, Latvia,
Lithuania, Greece, Romania, Bulgaria, Sweden, Bermuda, Uruguay,
Venezuela, Chile, Singapore, Philippines, Vietnam and New
Zealand
Website:
www.acerafa.com
www.facebook.com/championsdrinkresponsibly
When:
Live until 30th March 2012
Any good?
Bacardi has served up a truly international promotion, the main
purpose of which is encouraging people to use the promoting brand's
products less, i.e. drinking responsibly. The concept has been
executed in a fun and engaging way and does a great job of
conveying the underlying message. Overall it's hard to fault.