Campaign:
SureMen - Fast Cash

Running on:
Promotional packs of 250ml and 150ml SureMen anti-perspirant deodorants - Unilever UK Ltd

What's the big idea:
Sure has launched a new deodorant for men call V8, which is powered by 1 million molecules that react as quickly as a pro-driver when it comes to keeping you fresh and fragrant. Dodgy science aside, this promotion is offering the chance to win a tenner every 5 minutes if your car wins the online race.

How:
Visit the promotional website and enter the 8-digit code from the reverse of the sticker on promotional packs. Your car is randomly selected and you watch a small video to see if your car won (or just skip to the end result). You will only be shown the winning video (and therefore win a tenner) if you enter the competition at exactly the same time as, or the closest after the pre-selected 'winning moments' for that day. There is a winning moment in every five minute period between 9 am and 9pm, plus an additional 7 winning moments scattered randomly throughout the day, i.e. 7 of the 5 minute periods will have 2 winning moments. To comply with the lotteries and gaming law in Northern Ireland, there is also a No Purchase Necessary route where you send your name and address in by post. Got that?

What's on offer:
(12x12+7) x 90 winning moments or 13,590 x £10
A crisp tenner, well a crisp cheque for a tenner anyway.

Website:
www.suremen.co.uk

When:
Live from 1st April to 29 June 2011

Any good?
Sure Fast Cash takes a standard instant win promotion and turbo charges it to the status of an adrenaline pumped supercar of a promotion with all the head-turning admiration and pent-up desire that goes with it. Sales promotion for the Top Gear generation. And on that bombshell...