Campaign:
Fruit Shoot - Win Skills Kits
Running on:
Fruit Shoot 200ml and 300ml low sugar variant - Britvic Soft
Drinks Ltd
What's the big idea:
It's a low sugar product so it's a healthy choice. To underpin
this credential further they are offering the chance to win 100
skill kits to encourage less sedentary behaviour in the nation's
youth.
How:
Enter the code from promotional bottles to see if you're a winner.
You must be under 12 to enter and a parent or guardian must give
permission for you to enter. You don't even have to purchase a
bottle of Fruit Shoot. Just send an email with your name, address
and phone number by clicking here and they
will send you a code with the same chance of winning. You can only
do this between 1st June and 28th September 2011.
What's on offer:
100 x Skill Kits a
day
Each kit consists of a drawstring bag,
webcam, a digi-kick and a digi-skip.
In case you too didn't know, a digi-skip is a digital skipping
rope and a digi-kick we assume is a glorified hacky-sack
with a digital counter in it. So much easier than counting
yourself.
Website:
www.fruitshoot.com
When:
You can enter from 11th April 2011 and you will be entered in the
draw for 200 kits on the 1st of June. Thereafter 100 kits will be
available to win every day until 28th September. Then there will be
a catch-all draw for a further 10 kits drawn on 3rd January
2012.
Any good?
Like all these promotions a brand is looking to provide an extra
reason to purchase over their competitors whilst offering something
relevant to the product and the people who buy it. From that point
of view this campaign ticks those boxes on a relatively modest
budget.