Campaign:
Napolina - Win up to 10 Luxury Italian Holidays

Running on:
The Napolina range including pasta, tomatoes, olive oil and pasta sauce - Napolina Ltd

What's the big idea:
It's an instant win for Italian stuff running on an Italian brand. Simple.

How:
Enter the number below the barcode on promotional packs on the online form of the website. Winning entries are chosen using a computer algorithm. Losing entries will be entered into a last chance prize draw for a futher 1 x holiday, 5 x cookware sets and 200 coupons.

One phrase we didn't understand at all in the terms and conditions was: 'Each entrant has the same chance of winning a prize but all the prizes will only be allocated if there is a single entry for every promotional pack entered into the market.'

We think what they are saying here is that they will only allocate all the prizes if every single code from every single promotional pack produced by Napolina is entered on the website. This never happens. Even if they were giving away £10 for entering an online code, they probably still wouldn't get 100% claimed. This explains why they say the phrase 'up to' in front of all the prizes.

What's on offer:
Up to 10 x Luxury Holidays to Italy
A Thomson voucher to the value of £2,500 to book a luxury holiday of your choice in Italy. The prize is subject to booking availability and any terms and conditions of Thomson.

Up to 50 x Italian Inspired Cookware Sets
A £100 John Lewis voucher to purchase the Italian inspired cookware set of their choice 

Up to 8000 x Napolina discount coupons
Winners of the coupon prizes will win one coupon which will be redeemable against either Napolina tomatoes, olive oil, pasta or pasta sauces. The coupon will be valid until 31.07.2012 and can be used as part payment towards your next purchase of that product. 

Website:
www.napolina.com

When:
You can enter up until 31 December 2011. All claims for prizes must be made by 14 January 2012.

Any good?
In our opinion, there is nothing worse promotionally speaking than an appealing headline which is undermined by restrictions or conditions in the small print. If we've got our maths right, they are only allocating prizes out of the total prize pot in the same ratio as the number of codes entered onto the system compared to the total universe of promotional packs. So, if the entry rate for a typical promotion is 5-10% (and that's generous) they will only be allocating 5-10% of the prize pot. This would be about 1 holiday, 2-5 cookware sets and 4-800 coupons. Napolina - if we've got that wrong please tell us so we can put the record straight.