Campaign:
Lynx - Summer Promotion
Running on:
Promotional cans of Lynx - Unilever UK ltd
What's the big idea:
We've all heard of the Lynx effect, promising to miraculously
attract nubile young women at the slightest whiff of their
deodorant. Now they're offering the chance to live the dream
lifestyle that goes with instant masculine magnetism - the chance
to win essential summer accessories every hour and 3 draws to win
the ultimate Lynx boat trip. Cool.
How:
Text the last 6 digits of the barcode on promotional cans to 82100
in the UK or 447624800156 in ROI.
What's on offer:
2952 x Prizes with 1 drawn every hour
- Pool A - 2,472 prizes of either 1 "7Digital" download or a
Frisbee
- Pool B - 300 prizes of either 1 Spotify Unlimited Account or 3
Frisbees
- Pool C - 55 prizes of either 1 Spotify Premium Account or 1
pair of Headphones
- Pool D - 100 prizes of 1 pair of Headphones
- Pool E - 25 prizes of 1 Sunglass Hut Voucher worth £50
each
Winners of a prize in Pools A-C can choose from the two options
available. Prizes will have been allocated to each hour slot prior
to the campaign going live.
3 x Lynx Boat Trips
For you and 3 of your mates: return flights to the location of
your boat trip; 2 nights hotel accommodation and one night partying
on the Lynx boat (location to be determined by the Promoter). The
winner will also receive £250 spending money.
Website:
www.lynxeffect.com/uk/win -
although you can't enter online. It's a Txt 2 Win promotion.
When:
Live until 1st November 2011. Lynx Boat Trip winners will be drawn
on 25th July for 2 prizes and a final draw on 1st November
2011.
Any good?
Yet again, Lynx has created a new level of aspiration out of
perspiration. But, whilst the Lynx Boat trip is an inspired idea,
they could have sweated over the entry mechanic a bit more. Txt 2
Win? Hello?