Campaign:
Müllerlight - Win £1,000 shopping spree every day

Running on:
Promotional pots of Müllerlight 450g, 190g, 175g and 165g - Müller Dairy UK Ltd

What's the big idea:
Müllerlight is for people who are conscious about their figure but still enjoy the odd indulgence. Following on from their Sex and the City 2 tie-up they are offering the chance to enjoy a high street splurge to refresh that tired wardrobe.

How:
Visit the promotional website, enter your contact details, the code from the lid and the best before date to be entered into the draw. Draws will take place at 23.59 every day. There are 72 draws in total.

What's on offer:
£1,000
A cheque for £1,000 or (Euro € equivalent at the prevailing rate of exchange for ROI winners). 

Website:
www.mullerlightspree.co.uk

When:
Live 20 December 2010 until 28 February 2011, with a further catchall draw between 1st March and 31st March 2011.

Any good?
Appealing creative and a straightforward method for entering the draw.