Campaign:
Copella - Winter Warmer Recipe Competition

Running on:
No purchase is necessary - Copella Fruit Juices

What's the big idea:
To celebrate the launch of Copella's new Spiced Apple juice - Winter Warmer. To fully embrace the theme and immerse yourself in the possibilities for this novel brand extension, they are asking you to upload recipes using Winter Warmer as an ingredient.

How:
Visit the website, enter your recipe, category and an idea of how many it will serve. The possibilities are endless but the main criteria for judging entries will be that it must use Winter Warmer, it is perfect for the winter months, original and appealing. So, think plenty of toddy's, punches, pork-based casseroles.

What's on offer:
4 x £250 Emma Bridgewater vouchers
Never heard of them before today but they specialise in homely, chunky, Victorian-esque, bold prints on crockery, glass wear, stationery and cutlery. Think anything that would like at home in what you imagine to be a 'cosy kitchen'.

5 x VIP Tours of Emma Bridgewater factory
You and a guest will enjoy a VIP tour including time in the decorating studio, lunch and 10% off purchases made on the day.

Website:
www.copellafruitjuices.co.uk

When:
Live until 5th January 2012

Any good?
They've obviously thought very hard about their choice of prize partner, and to go for something so distinctive you can be pretty sure that the brand values of Emma Bridgewater must be pretty closely aligned with those of Copella. As advocates of simplicity, boldness and strong well defined brand personality - this promotion is deserving of a raised glass of something. A Winter Warmer wassail perhaps?