Asda - Price Guarantee
ASDA in-store and online grocery purchases - ASDA Ltd
What's the big idea:
This is a formidable 10% cheaper price challenge designed to steal
market share from the other big 4 supermarkets and secure your
entire weekly shop every week. ASDA has always presented itself as
a cheaper option so I guess the subtext is that you can safely
experience the quality ASDA has to offer without any risk. If your
shopping is 10% cheaper then you've saved money, if it isn't then
you'll be given the difference anyway.
You must purchase at least 8 items of which at least 1 should be
comparable against the equivalent item in the other big 4. You have
to go to the promotional website or use the free iPhone app to take
the price challenge. You have to enter specific information from
the till receipt which will pull in the specific items from your
shopping trip. So, mercifully you don't have to enter each and
every item on the website. The price comparison itself is powered
by mysupermarket - a
fantastically powerful online tool which allows you to work out the
cheapest place to do your grocery shopping by comparing the live
prices of goods across all the retailer's websites. If there is a
difference in the basket value you will be given a voucher for use
in store or online.
Obviously with such a generous offer there are certain
limitations and restrictions to ensure that consumers don't run
wild. For example, you can't compare prices for: Home,
Electricals, Furnishings, Garden, Entertainment, Hardware, Sports,
George, Kiosk, Jewellery, Pharmacy, Optical, Fuel,
Photo-processing, Dry Cleaning and all online only products
including financial services, flowers, mobile, travel and
The key points are:
- ASDA will only count the same individual item a maximum of 10
times for each comparison. So you can't just fill your trolley with
the same thing.
- You can only make 10 claims per calendar month per
- The total amount that can be claimed is limited to £100 per
- Vouchers must be used within 28 days of issue and cannot be
used in concessions (e.g. Dry cleaners) within an ASDA store
What's on offer:
If you're shopping isn't 10% cheaper at ASDA they'll
refund the difference
The difference will be paid as a coupon against future
purchases although customer services will give you the cash if you
are spending less than the value of the voucher.
With a little effort using mysupermarket you can
always ensure that you are buying your groceries most effectively
and with this offer - actually make money! If your basket of goods
is cheaper from one of the other supermarkets buy those items at
ASDA and get an additional 10% of what you would have saved
elsewhere FREE! We show you a sample of items that you can readily
purchase and earn yourself a fiver here.
The campaign appears to have been running for quite a while now.
There is no stated end date but they do reserve the right to
withdraw the campaign at any time without notice.
Absolutely - it's a win win if you regularly buy big name brands.
They'll be the same wherever you buy them and ASDA could pay you an
extra 10% of the savings you could have made elsewhere. Not naming
any names, but I know one family that is obsessively scouring ASDA
floors for discarded receipts to take advantage of the deal. Some