Campaign:
Capri Sun - Imagine your Perfect Day and Win it
Running on:
Capri Sun (no purchase necessary) - Coca-Cola Enterprises
What's the big idea:
Capri Sun is foil wrapped for ultimate freshness perfect for
fuelling your imagination and presumably having a bit of fun too.
So, they are inviting people to let their imaginations run wild and
think of how they would like to spend their perfect day. If their
idea is the best, the Capri Sun team will do their utmost to make
it happen up to the value of £5,000.
How:
Visit the promotional website, describe your perfect day in less
than 1,500 words (up to 5 times per email address per day) and if
you're between 12 and 16 you must supply your parents email address
who will have the right to veto your entry. You have to be over 12
years old to enter and parents are allowed to enter on their
child's behalf although that sounds a bit like getting the folks to
do your homework to me!
What's on offer:
Perfect Day Experience
Capri Sun will try and recreate your perfect day up to a maximum
value of £5,000.
To add a bit more excitement for all the hard work in submitting
a 1,500 word perfect day essay:
- 17 x £80 Eventim vouchers, 1 per week (until end of July
only)
- 1,000 £15 iTunes voucher
- Everyone's a winner - all entrants will receive 3 for 2 entry
to Thorpe Park or the Dungeons in London, Edinburgh and York
Website:
www.capri-sun.co.uk/
When:
Live until midday on 30th September 2011
Any good?
If the main objective is to get consumer's creative juices going
(in this case quite possibly the parent's), then this will
certainly get people thinking. Of course it's a great opportunity
to define your own dream day, but if you're not successful it's the
dungeon for you!