Campaign:
Stella Artois - Free Chalice Glass
Running on:
Stella Artois 15 x 284ml and 18 x 284ml bottle packs - InBev UK
Ltd
What's the big idea:
To fully experience the perfect Stella Artois, you need a
perfectly chilled bottle, a traditional authentic Belgian Chalice
glass and, ideally, follow the World Draught Masters 9 step pouring
ritual.
How:
Quite a straightforward one this. Buy two promotional packs and
enter the codes from back of packs along with your contact details
to receive your Free Belgian Chalice glass within 30 days. You
can collect up to 4 glasses in total,
What's on offer:
Up to 4 x Free Chalice Glass
The glass itself is a Stella Artois branded chalice with
a 25cl capacity, designed to enhance flavour, retain the beer's
head and prevent warm hands from unnecessarily warming the beer
up.
Website:
www.stellaartois.com/WDM2010/UK/
When:
Live from 16th August to 31st December 2010. (We're a bit late on
this one!)
Any good?
Simple, easy to achieve and an easy route to achieving the perfect
Stella. Making me thirsty just thinking about it.