Campaign:
UK2.net - World Cup Promotion
Running on:
UK2.net promo website
What's the big idea:
In case you hadn't noticed, the
world cup is launching in 17 days and counting. Even leading web
hosting companies are not immune to the charms of running a world
cup promotion.
How:
Well there's so much to choose from, I don't know
where to start! They are running 5 different competitions:
- Watch the World Cup in HD - a different question a day between
24th May and 1st June.
- Spread the Word - viral marketing, social media, blogs, emails
- you name it there are prizes for the most referrals.
- Best Prediction - predict the outcome of every game
- Best Prediction League - get 5 mates together and the league
with the highest score wins
- Keep it Up - flash game of keepy-uppy
What's on offer:
1. Watch the World Cup in HD
A Sony Bravia 40" HD TV
2. Spread the Word
1st Prize: Sony Bravia 40" HD TV
2nd Prize: 16GB Apple iPAD
3rd Prize: Amazon Vouchers worth £100
3. Best Prediction
1st Prize: Sony Bravia 40" HD TV2nd Prize: Riley Football
Table
3rd Prize: Amazon Vouchers worth £100
4. Best Prediction League
1st Prize: £500 Tellallmyfriends.com voucher
2nd Prize: £200 Tellallmyfriends.com voucher
3rd Prize: £20 Amazon voucher for each league member
5. Keep it Up
Win an X-Box and Football Manager game
Runners up receive UK2.net vouchers
Website:
Uk2.net
When:
Watch the world cup in HD ends on 1st of June so you've
got time to take receipt of your sparkly new telly.
You have until 11th July for the other competitions with winners
announced on the 12th July via their blog.
Any good?
Well, no one can question their ambition or vision. It is a
comprehensive promotion with plenty of opportunity to get involved
and win a prize. Could put a few fmcg brands to shame with their
creativity on a small budget.