Campaign:
Lucozade - Do More Mini-Adventures
Running on:
Lucozade Energy, various SKUs - GlaxoSmithkline UK Ltd
What's the big idea:
Supporting their 'Do More' positioning, Lucozade Energy is
offering consumers the chance to win 90 mini-adventures.
How:
Online only. (A 'no purchase necessary' route exists
for Northern Ireland due to different sales promotion laws). Enter
up to 3 unique codes a day to be in with a chance of winning a
daily draw.
What's on offer:
There are 2 categories of prize. Category 1 is 40 UK
mini-adventures including horse-riding, power boating, rally
driving and waveskiing. Category 2 is 50 European mini-adventures
which covers mountain biking in Morocco, bobsleighing in France and
ice climbing and diving in Iceland. Winners are chosen randomly and
categories are selected randomly throughout the promotional period
until the allocation is depleted.
Website:
http://www.lucozadeenergychallenge.com
Ends:
1st March - 29th May 2010 for daily draw.
Any good?
Prize values range from around £50 to £500. No skill required so
entries are likely to be high.