Campaign:
Anchor Great Rewards Round Up

Running on:
Anchor butter and Anchor Spreadable - Arla Foods

What's the big idea:
Collect Cows to grow your herd and redeem cows to receive udderly great rewards

How:
Enter Cow Codes from promotional packs on the promotional website. When you have enough cows in your herd you can redeem for a choice of rewards.

What's on offer:
A variety of Anchor branded promotional goods. 5 cows will get you a cotton shopping bag or a days out voucher, 20 cows will earn a cow print rain mac and 40 cows equates to a perfect picnic blanket.

Website:
www.thefreerangebutter.co.uk

Ends:
You claim rewards up until 30 March 2010. Days out vouchers are valid for 3 months from the day of printing so theoretically the last day these are valid is up until 30 June 2010. 

Good VFM?
You get 1 cow with every 250g pack at £1.12, 2 cows with 500g packs at £2.08 and 4 with £1Kg packs which seem hard to find. So using these values a cotton shopping bag and a days out voucher cost £5.60 a rain mac costs £22.40 and the picernick blanket costs £44.80. Obviously these are unique, collectable items and the return per £ spent compares with other similar promotions.