PromoWatch aims to keep a watchful eye on the latest
live sales promotions in the UK so you don't have to.
You may be a:
- consumer looking for a forum to provide
feedback or share your experience of a campaign OR
- a marketeer who is looking for
inspiration or keep tabs on what the competition is up
Whichever category you fall into we hope you will find this a
valuable resource. Please don't hesitate to let us know if you've
seen a promotion you would like us to feature.
N.B. Mosaic Marketing does not claim responsibility or
credit for any promotion featured on PromoWatch unless explicitly
Monday March 26, 2012
There are very few institutions in the world of sales promotion or even marketing in general for that matter. There are some young pretenders to the crown, but this is the Godfather. The promotion runs across 14 territories and has proved so popular it's even spawned fan sites who follow its progress every year. They reveal the McDonald's Monopoly Millions rare piece list every year - it's almost like the FA Cup draw. So, what are you waiting for? Let's find some prime London real estate!
Wednesday January 11, 2012
Michael Morpurgo is not only the former Children's Laureate, but he's very much the man of the moment with his epic Warhorse novel currently running as a hot West End show and the subject of the latest Spielberg movie. Whether by shrewd planning on McDonald's part or a fortuitous coincidence, they are offering massive discounts on Morpurgo's Mudpuddle Farm stories with every purchase in their Happy Meal range.
Tuesday December 6, 2011
After years of taking a firm stance on not discounting their product, some might say (for the benefit of lawyers) that PizzaExpress could now be guilty of over-doing their discounting this year to the point of devaluing their brand. But, this little campaign may mark a break-away from this trend into the more sustainable model of adding value to their promotional activity and not just eroding margin. The premise is very simple: everyone deserves a present at Christmas!
Friday November 4, 2011
The latest free Coca-Cola glass campaign is a classic example of taking a tried and tested formula, mixing it around, adding new elements to breathe new life into a promotion. So, this time McDonald's have gone for cool retro glass tumblers depicting Coca-Cola's heritage
Wednesday June 22, 2011
As part of their long association with major movie releases, McDonald's Happy Meals are celebrating the launch of Kung Fu Panda 2, by giving customers the chance to try their hand at one 6 different activities, including of course the most popular martial arts.
Wednesday November 10, 2010
McDonald's often carry licensed packaging on their Happy Meals for some of the top film releases in this competitive market. To add an extra dimension, they've added a free child cinema ticket offer (with one full paying adult) on every meal purchased.
Monday November 1, 2010
You enjoy a treat while your kid eats. Simple.